"Jars of it landed on the shelves of Costco this year, and big retailers like Walmart and Target sell it.
Fat Brothers beef tallow sells for almost $20 for 14 ounces on Amazon, and business is brisk... Jenni Harris is a fifth-generation rancher whose father in the late 1990s transformed their small conventional cattle feeding operation in South Georgia to an organic one where cows are raised on pasture. She remembers a time when they had no market for the fat from the animals they slaughtered. 'We damn near gave it away' she said...."
Have you made the transition from seed oils to beef tallow? Or do you think butter is tracking the new food pyramid well enough? Or do you think this new fat advice is just crazy?
I'm reading the comments over there, including: "The man is barefoot as he stands next to a vat of hot oil while removing a drippy bird. What can go wrong?" And: "Anyone that works over a vat of 400 degree oil barefoot shouldnt be in charge of anything safety-related be it food, drugs, or healthcare."
They're responding to this photo, which is taken from RFK Jr.'s own social media:
And I like the NYT's correction at the bottom: "An earlier version of this article misstated how much consumers spent on beef tallow in 2025. It was $9.9 million, not $900 million." That's kind of a never mind correction. They wrote this whole article about the hot new business that is beef tallow and then it turned out to be on 1.1% of what they thought it was!
What's worse, the Secretary of Health's risky approach to home cooking or The New York Times's embarrassing and extreme botching of the dollar amount as it conducts its supposedly professional journalism?
And by the way, while RFK's feet deserve some attention, a lot of us are noticing his torso. He's 71 years old, and look at him. And he's eating beef tallow.