Said Duke polysci prof Candis Watts Smith, co-author of "Stay Woke: A People’s Guide to Making All Black Lives Matter," quoted in "Republicans use ‘wokeism’ to attack left — but struggle to define it/Conservatives attach the term to a host of policies they oppose, from transgender rights to climate change measures to socially responsible investing" (by Ashley Parker and Liz Goodwin in WaPo).
I thought that was an interesting quote because it so obviously applies in the opposite direction. Conservatives would, I think, have been willing to put "issues of difference" off limits and to proceed color-blind. They are a "reaction," as she says, and it's a reaction to the weaponization of "words and concepts" and the rallying of "voters around issues of difference."
This really deserves my "civility bullshit" tag, because it is essentially a call for one side to stand down and stop talking in those extreme and emotive ways.
Most of this article, though, is just the typical perseveration about the word that irks them: "woke." But it's their word. And that's how words work. Your opponent uses your word and turns it around. That's rhetoric.