"[Chef Thomas Keller] inspired the chef Rob Rubba to display a plaque — 'always be knolling' — near the pass at his award-winning restaurant, Oyster Oyster..."

"... in Washington, D.C. The phrase, popular in the world of art and design, refers to arranging objects so they are parallel or at 90-degree angles. At Oyster Oyster, it’s meant to encourage chefs to organize their work spaces, and, by extension, their minds, 'like an opening yoga sequence or tuning a guitar,' Mr. Rubba said. 'As people in hospitality, we look to things to keep us inspired, to motivate us,' said William Bradley, the chef and director of the Michelin-starred San Diego restaurant Addison. Especially for a restaurant staff that is 'performing at the highest level.' After Addison earned its second star in 2021, Mr. Bradley huddled with his staff and agreed to install an engraved plaque in the kitchen with the Navy SEAL call and response, 'All in, all the time.'"

From "Live, Laugh, Lowboy: Fine Dining’s Love Affair With Inspirational Quotes/Sayings from Navy SEALs, furniture designers and Steve Martin are just a few examples of how restaurants use signs to motivate their staffs" (NYT).

It's funny to see these word wall signs presented as cool when hung by men in restaurant kitchens. For years, people have been mocking women who put up these signs in their homes. I can see from the article — not from my own TV habits — that the coolness has something to do with the show "The Bear" (the restaurant in that show has a sign that says "Every Second Counts").

Reminds me of: "I should get one of those signs that says 'One of these days I'm gonna get organizized...."/"... like those little signs they have in offices that say 'Thimk'":

About that new (to me) word "knolling": I found this, from last year, in Dwell: "The Life-Changing Magic of 'Knolling'/Before purging your belongings to tidy up à la Marie Kondo, consider this organizational tactic championed by two artists with ties to the American furniture manufacturing company."

"I know that Tom Sachs is where it proliferated," says Amy Auscherman, director of archives and brand heritage at MillerKnoll..... "It’s a point of pride to be able to say the company name is also a verb." While the blue-chip artist laid out the rules for knolling and championed the concept into the creative world, sculptor Andrew Kromelow originally invented it. Both men worked in Frank Gehry’s Santa Monica studio during the late 1980s; Kromelow was in charge of keeping the workshop tidy as a janitor and would feverishly organize so that workers could quickly and clearly see all the tools at once. At the time, the Gehry studio was constructing a bent-plywood chair for Knoll. The name stuck.

From the internal link:

HOW TO KNOLL

1. Scan your environment for materials, tools, books, music, etc. which are not in use.
2. Put away everything not in use. If you aren't sure, leave it out.
3. Group all 'like' objects.
4. Align or square all objects to either the surface they rest on, or the studio itself....

Sachs’ studio mantra was instituted - ABK - ‘Always Be Knolling', a riff on the salesmen’s ‘ABC - Always Be Closing’ recited by Alex Baldwin in the screen adaptation of David Mamet’s Glengarry Glen Ross. It is an exquisite subversion of the capitalist creed into a sense of creativity in the display of the tools of craft. It is a riposte to the real estate snake-oil sales culture in the form of a celebration of making and order.