"The idea originated with the observation that customers like the mix of potato chip crumbs and flavored powder left at the bottom of the bag. Some eaters tip the chip bag into their mouths to dump the delectable detritus. 'What we said is, Why don't we make it easier for them to do that?' said Kohei Shimosaka, who led a five-member team of chip designers to find the optimum configuration.... The research and development finally cooked up a hand-held package with an angled opening... 'With One Hand, I can just take it and chug it,' said Keisuke Koresawa, 19, an aspiring professional videogamer.... In the old days, he said, 'I'd grab a potato chip, put it in my mouth and then right away clean my fingers with a wet wipe.'"
From "Are Greasy Snacks Smearing Your Phone? Japan Has a Solution/Some gamers use tongs; others 'drink' chips with a one-handed delivery system" (Wall Street Journal).
February 4, 2019
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20 comments:
No wonder the birthrate is so low in Japan.
Say, wasn't something like this cancelled by Pepsico after the fake outrage over "Lady Doritos"?
The research and development finally cooked up a hand-held package with an angled opening... 'With One Hand, I can just take it and chug it.
Really a separate snack than the pure joy of eating large surface chips with a sandwich.
'drink' chips with a one-handed delivery system
A bag of smashed-up chips is quite an innovation.
First World Problems.
I prefer plain old popcorn for what’s going on in VA, but I am of a different generation.
You need a "Weird Japan" tag for this.
Sourdough hard pretzel chip crumbs could be a good follow-on product. I confess I am a bit partial to them myself, but I don't go so far as to pour them into my mouth. I doubt that the Heimlich maneuver would work with a trachea full of pretzel salt.
Any Japanese guy should know that the way you keep your fingers clean when you are eating chips is--wait for it--to use chopsticks.
If it's really the crumbs that you must have, you can always just eat them with your tongue. Enough said about that, however.
I use chopsticks whenever I eat Doritos or Cheetos, which, admittedly, is not all that often. But when I do, no orange fingers.
By the way, eating yakisoba with chopsticks is sort of the pons asinorum of chopstick technique. I made the mistake of attempting that the first time I had dinner with the Japanese guys at work. It was a struggle that night but I eventually became adept with them by and by.
I sense that I am rambling a bit so I will sign off now.
BTW, excellent avatar, tim in vermont.
Buwaya Puti is right, the end of the world is nigh
Thanks, Monty Python is the best. If you watch the Grail movie and imagine the dialogue as a comment thread, it’s hilarious.
tim in vermont: The Grail movie is #3 on my all-time favorite list, after Doctor Strangelove and Casablanca. I confess to having memorized large slabs of the dialog, much of which could be well used as a comment thread on many a news item. Not to mention Althouse posting.
I've seen people dump it on sandwiches..........
Japan: Nuked too much, or not enough?
I've been drinking Pringles for years. They already come in a can.
I sense that I am rambling a bit so I will sign off now.
This comment section is mostly performance art. We are wanna-be Colberts, and Maher. Although there is a cabal of fools that conflates opinions with personal insults.
They look like flavored potato sticks.
Potato sticks usually aren't flavored, but they often come in a can, which would make it easier to shake into your mouth than I think that bag would.
The Althouse Commentariat was fed "one-handed delivery system" and nobody bit?
This isn't Instapundit.
"Are you suggesting that coconuts are migratory?"
Boyfriend/partner (whatever) and I are laughing our asses off here. He LOVES to do this with chip powder. He's half Japanese. I told him "I guess your love of chip powder is genetic." The 'not getting fingers sticky' thing is also, I swear, genetic. He's like a cat with a piece of scotch tape on its paw when even a LITTLE bit of crap gets on his hands. Japan: a country devoted to coming up with ways to keep dirt and crap off the hands.
I think all these flavored powders will some day be employed in 'fake food' or 'nutritious paste' we'll all be eating in 100 years or so.
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