"While concepts like the traditional Chinese zodiac are still relevant, they are often dismissed by millennials here as 'the older generation’s pastime.'"

"Western astrology, on the other hand, is seen as more fun. Much as some Westerners have embraced Eastern practices like Buddhism, young Chinese are gravitating toward Western astrology because they say it is new and exotic. “People don’t get as excited about traditional culture because it’s too familiar,” said Liu Hongchen, an astrologer known as Eskey among his more than nine million followers on Weibo, a popular microblogging site. 'The younger generation likes Western culture more, and the interest in Western astrology is a perfect example of this.'"

There's even job discrimination against Virgos and in favor of Scopios, Geminis, and Capricorns.

From "When Young Chinese Ask, ‘What’s Your Sign?’ They Don’t Mean Dragon or Rat," in the NYT.