Althouse: One second ads.

June 12, 2006

One second ads.

One second ads!

8 comments:

Tibore said...: If those are anything like the Steak 'n Shake "Beanpot!" ads, I'll have yet another reason to hate commercials.; 6/12/06, 4:24 PM
Laura Reynolds said...: One damn Mississippi!; 6/12/06, 4:47 PM
Doug Sundseth said...: If I were buying ads for an established brad, I'd be interested, and not only on radio. A 1-3 second flash of an iconic image or sound-bite would probably have nearly the impact of a full-length ad. And they're not the sort of thing you can easily skip with a DVR.

The idea would be to invoke the full ad, and by extension the brand, each time the micro-ad came on.

"And that ain't no bull."

(Which probably only makes sense in CA and AZ -- it's the tagline for Cal Worthington's extraordinarily annoying car dealership ads.)

ps. FWIW, I don't know whether I'd be appalled by, amused by, or indifferent to such ads.; 6/12/06, 5:43 PM
MadisonMan said...: I think it would be cool to take 60 1-second ads and smoosh them all together into a one-minute spot. Just to see which is most memorable.

Something to think about when the 1-sec ads actually come about.; 6/12/06, 9:12 PM
DRJ said...: At first I thought it said "one second abs." Wouldn't that be great?; 6/13/06, 12:56 AM
Ann Althouse said...: The real trick is that the advertiser only buys 1 second, and the radio station only uses 1 second of its time, but the listener's mind is occupied by the second it takes to hear it and the after-effect of reacting to having heard it, which must take at least another second.; 6/13/06, 5:16 AM
rmc said...: And one more reason to crave Max Headroom on DVD, just to see what else was 20 years ahead of its time.

http://en.wikipedia.org/wiki/Blipvert

Looks like GE already has plans for one-second TV ads aimed at DVR users.; 6/13/06, 10:07 AM
sonicfrog said...: Max Headroom = Blipverts!; 6/14/06, 11:00 AM