What's "experiential content" and why am I "experiencing" that as bullshit?Angie Báez, 40, was promoted to Executive Director of Community and Industry Engagement for Card and Connected Commerce at JPMorgan Chase more than a year ago, according to her LinkedIn profile. She previously served as Executive Director of Diversity, Equity, and Inclusion at New York-based review website The Infatuation, which Chase acquired as part of its broader push into lifestyle and experiential content...
Here's the viral video:
"What's 'experiential content' and why am I 'experiencing' that as bullshit?" is the one question I took to Grok. If I understand it correctly, instead of marketing the product itself, consumers are invited to picture themselves living some kind of life that somehow relates to the product. The honest restaurant content will, supposedly, be woven together with references to Chase cards. Even though Grok told me "It's not 'bullshit' as a pure concept" — because it can work as a marketing technique — it's obviously a bullshit expression designed to elevate a practice that deserves ridicule.
But you would probably prefer to ridicule this lady who did something stupid and who, you may think, doesn't deserve her job, and you probably think it's her job, her erstwhile job, that sounds like bullshit.
