Was the whip inflation now button designed by the person who designed the smiley face?

A question I'm asking now because I'm reading the book review that's the first thing that comes up in a Google search when you ask that question.

Leave it to [Rick Perlstein, author of "The Invisible Bridge"] to note that the WIN buttons peddled by Ford to promote a desperate “Whip Inflation Now” campaign were “designed by the same guy who invented the yellow ‘smiley face.’ ”

I'm not believing that. What guy are we talking about? I thought the origins of the smiley face were shrouded in mystery. Speaking of "shrouded,"  I think the origins of the smiley face are as shrouded in mystery as the Shroud of Turin.

Here's the relevant passage from Perlstein's book:

The White House had approached a Madison Avenue advertising agency...

Would it kill him to name the ad agency?

... which came up with the slogan: Whip Inflation Now. WIN. Forty-two minutes into the address Ford explained how "a very simple enlistment form" would appear in the next day's newspapers. At that, the president pointed out in his lapel, next to his red-white-and-blue tie, the snazzy little button designed by the same guy who invented the yellow "smiley face." 

What guy?

"[K]ids who came to their maturity during the 'Age of Fail,' whose formative experience of American exceptionalism is that America is exceptionally crappy, are pissed..."

"... and are willing to work hard for politicians who are willing to do something about it." If we assume that — as The Nation's Rick Perlstein does in "Is Peter Beinart Right About a ‘New New Left’?" — then...

... another scenario looks like this: young citizens motivated by left-leaning passions run into a brick wall again and again and again trying to turn their convictions into power. The defining story of our next political era becomes not a New New Left but a corrosive disillusionment that drives the country into ever deeper sloughs of apathy.

What if, in other words, the harbinger election didn’t take place in New York...

Beinart had been talking about Bill de Blasio...

... but in Colorado—where a hyper-ideological, insurrectionist, corporate-money-soaked minority... recalled two progressive legislatures for daring to favor background checks for gun purchases even though Coloradans want background checks by a margin of 68 to 27 percent.

Beinart wants to think big. So let’s think big. Given a precedent like that, the result of our current trends might not be more socialism, but once more a stark showdown between socialism and barbarism. Apathy and social misery might make fertile ground for some charismatic demagogue, preaching scapegoating and a narrative of violent redemption…

You say you want a revolution... but what if the revolutionaries are on the other side?