"How the Biden campaign hopes to make 2024 less about Biden and more about a contrast with Trump."

That's the headline at CNN for a column by Edward-Isaac Dovere, and it's the opposite of what I think Biden should do, which is to run on his own merit and not on the demonization of Trump.

The 2024 campaign year for President Joe Biden’s inner circle will largely be about carefully ratcheting up the intensity against Donald Trump, wary of voters becoming dulled to what they expect to be the former president’s ever wilder rhetoric and promises about what he would do if back in power. Or, as some of the younger aides on Biden’s reelection campaign have been grimly joking, it’s about when to go “full Hitler” – when the leading Republican candidate’s speeches and actions go so far that the Biden team goes all the way to a direct comparison to the Nazi leader rather than couching their attacks by saying Trump “parroted” him. 

The campaign so far, these aides believe, has essentially been Biden running against himself....

What?! His people think they have been doing what I think they need to start doing, and they're planning to ramp up what has not worked — demonizing Trump?!