"The dust up over Sleep Train, along with the blowback suffered by Carbonite over that company’s public denunciation of Limbaugh..."

"... demonstrates that the iconic radio talk show host is dealing from a position of strength in the campaign to deprive him of advertisers. One tends to prosper when one advertises on Limbaugh’s show. But cross him, and one will suffer."

Writes the lefty Drudge Retort, noting that Limbaugh hasn't lost listeners (and has probably gained listeners, people who are "curious about what the fuss is all about").

Quoted by Professor Jacobson, who says: "[T]his never has been about those two words or even the three days.  It’s an attempt to intimidate and silence conservative talk radio, so better safe than sorry."

Limbaugh is likely to make this controversy work for him. For years, he's been tweaking the media and using its pushback to generate interesting/funny/pithy material. This pushback may be a lot more than he wanted from that particular tweak, but if he's the master of radio that he purports to be, he'll get it working for him.

How many times have I heard Rush quote Saul Alinsky's Rules for Radicals: "Pick the target, freeze it, personalize it, and polarize it." (That's Rule 13, in case you're counting. Page 130 in the Vintage, Kindle Edition.)

One of the criteria in picking your target is the target’s vulnerability—where do you have the power to start? Furthermore, any target can always say, “Why do you center on me when there are others to blame as well?” When you “freeze the target,” you disregard these arguments and, for the moment, all the others to blame. Then, as you zero in and freeze your target and carry out your attack, all of the “others” come out of the woodwork very soon. They become visible by their support of the target. The other important point in the choosing of a target is that it must be a personification, not something general and abstract...

Let nothing get you off your target. With this focus comes a polarization. As we have indicated before, all issues must be polarized if action is to follow. The classic statement on polarization comes from Christ: “He that is not with me is against me” (Luke 11:23). He allowed no middle ground to the money-changers in the Temple. One acts decisively only in the conviction that all the angels are on one side and all the devils on the other....

Rush knows he's the target they've picked and the game they are playing. Can he outplay them? With half his brain tied behind his back, just to make it fair?