"The City Council in The Hague, the seat of the national government, passed the first law banning fossil fuel ads in 2024."

"The following year, a Dutch travel trade association and several travel agencies sued, arguing that the ban was an overreach that violated freedom of expression rules and European Union consumer law. But the judge sided with the city, ruling that the health of its citizens and the climate was more important than commercial interests. 'It is not up to the municipality to refrain from taking measures to promote the health of its residents in order to strengthen the future position of travel providers,' the judge wrote, according to Euronews.... Among the recent promotions that are no longer allowed in Amsterdam: Ads for Range Rovers. Marketing for flights to Zanzibar, Mauritius and Dubai, and getaways to Thailand, and even, gasp, New York City."

From "In Permissive Amsterdam, Ads for Fossil Fuels or Meat Are Now Verboden/The Dutch city has outlawed advertising that promotes lifestyles linked to high carbon emissions, which is a driver of climate change. It’s a first for a world capital" (NYT).

I blogged it 13 years ago: "If you really care about global warming, stop all unnecessary travel."

And, from 16 years ago: "If you really believed in global warming, you would turn off your air conditioning" — which had 6 more things you ought to do to avoid shame and hypocrisy (if you really believe). I ask you to review the list now and reflect upon how well you have done:

1. Your weight should be at the low end of normal, indicating that you are not overconsuming the products of agriculture.

2. You should not engage in vigorous physical exercise, as this will increase your caloric requirements. You may do simple weight-lifting or calisthenics to keep in shape. Check how many calories per hour are burned and choose a form of exercise that burns as few calories as possible.

3. Free time should be spent sitting or lying still without using electricity. Don't run the television or music playing device. Reading, done by sunlight is the best way to pass free time. After dark, why not have a pleasant conversation with friends or family? Word games or board games should replace sports or video games.

4. Get up at sunrise. Don't waste the natural light. Try never to turn on the electric lights in your house or workplace. Put compact fluorescent bulbs in all your light fixtures. The glow is so ugly that it will reduce the temptation to turn them on.

5. Restrict your use of transportation. Do not assume that walking or biking is less productive of carbon emissions than using a highly efficient small car. Do not go anywhere you don't have to go. When there is no food in the house to make dinner, instead of hopping in the car to go to the grocery store or a restaurant, take it as a cue to fast. As noted above, your weight should be at the low end of normal, and opportunities to reach or stay there should be greeted with a happy spirit.

6. If you have free time, such as a vacation from work, spend it in your home town. Read library books, redo old jigsaw puzzles, meditate, tell stories to your children — the list of activities is endless. Just thinking up more items to put on that list is an activity that could be on the list. Really embrace this new way of life. A deep satisfaction and mental peace can be achieved knowing that you are saving the earth.

Ha ha. "Get up at sunrise." I leaned into that one!