Writes David Plouffe, in "Always Be Posting: The New Rules for Democratic Candidates" (NYT).
The future looks a little something like this:
April 5, 2026
"Candidates and incumbents should center each day on content creation.... creating output tailored specifically for TikTok or Instagram or YouTube."
"It means several hours a day filming in campaign offices — even candidates’ homes.... Successful candidates understand they are putting on a permanent show. Representative Alexandria Ocasio-Cortez of New York has championed the use of livestreams, including appearing on Twitch while playing Madden. James Talarico, the Democratic Senate nominee in Texas, has used town halls and a late-night TV appearance as part of a strategy to produce nonstop content. Zohran Mamdani did this in his campaign and is still doing it as mayor of New York, understanding that reaching citizens should not stop when the campaign does. The bulk of Democratic candidates don’t have the range or talent of these three. Some who try to replicate it, like Andrew Cuomo, come across as more cringe than confident. But they still need to build the production studio..."
Writes David Plouffe, in "Always Be Posting: The New Rules for Democratic Candidates" (NYT).
Writes David Plouffe, in "Always Be Posting: The New Rules for Democratic Candidates" (NYT).
Posts
58 comments:
As authentic as a jackalope!
My word-of-the-day is hypertelorism, an abnormally increased distance between two organs or bodily parts, usually referring to an increased distance between the orbits (eyes), or orbital hypertelorism.
Plouffe is like 60 and anything out of his mouth about anything is suspect. Since the kids would correctly conclude these candidates playing Madden are dooshbags the strategy here seems to be convince the old people on TikToK and YT that the young people think these candidates are hip and hapnin’. Might just pull it off…
By God if that video doesn't make you vote Blue, you might be.... sane.
"My word-of-the-day is hypertelorism,"
Gotta love those Greeks! Their everyday words are imbedded in our lives. Especially on Easter!
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Plouffe was the one who said 'we must not only defear Trump but prevent another from rising'
Kamala is even more brat!
“Content” as presented here appears to be the effort in and of itself. “Content” is a supporting mode of communication that should have desired measures of performance and effectiveness. It’s time-consuming and actually very counterproductive if one lets it become their focus at the expense of everything else.
“Content” as presented here appears to be the effort in and of itself. “Content” is a supporting mode of communication that should have desired measures of performance and effectiveness. It’s time-consuming and actually very counterproductive if one lets it become their focus at the expense of everything else.
AOC is a complete idiot and a total fraud.
Walz is corrupt. Vastly corrupt. He has a personal assassin, and he murdered fellow democrats. Probably on command.
Self-generated content typically preaches to the choir, it doesn’t expand your base in and of itself. Other outreach, such as Trump going on Rogan’s show, opens new audiences who then becomes interested and goes and finds your content.
From a strategy perspective, a campaigns own “content” is a supporting operation that can enhance the decisive operation. Supporting operations that capture too may resources and attention, undermine the decisive effort.
Why is Walz still relevant?
Why Indeed.
Bankrupt his state, defund ICE - promote anti-police / anti-Ice actions that get people killed... Somali corruption all over the place in the name of vote-cheating. and on and one...
Walz is a hero to the cultists.
Jazz hands is not
“Why is Walz still relevant?”
It’s the example Plouffe gave as he purported to inform Democrats of how they need to campaign these days.
1 - these idiots think that Madden is the hip new game all the cool kids are playing?
2 - I agree this is preaching to the choir - few non-fans will actually click on and watch.
The assumption seems to be that the more people see and hear from a candidate the more people will like that candidate. Sometimes, though, the constant presence of a candidate just gives voters more reason to hate that candidate.
Can t wait to ask my own kids what they think of this brilliant plan.
The problem with constantly posting is that eventually you will post something really stupid. As we all well know.
The Democrats’ problem: It’s not the messaging. It’s the message.
Republicans agree: Democrats need to spend hours every day ensuring voters clearly understand their plans and accomplishments.
We need DAILY updates from the Dems on their shutdown of DHS and refusal to pay TSA Agents. Also how they struck down a provision to ensure their own paychecks continue.
I think livestreams of Congresspeople playing Madden while citizens are stuck for hours at airports is JUST what the citizens need the algorithm to show them.
Now I really really want to date her....
The narrative to cover up the manufactured candidates frauded into office
I think those two are ready for OnlyFans.
This will get old quick, and it just opens you up to being ratioed to death, but anything to avoid working on real issues for the people you want to represent.
Plouffe also lobbied for a south africa firm that was brokering deals for the iranian nuclesr program
If we have to watch them play a game, I'd rather see something that would tell me about them through the choices they make. Minecraft, maybe. Do we even know it's them really playing and not just streaming their faces while someone else plays? They weren't even interested enough in the game to finish it.
Honestly, Pong would have been more interesting. It would have at least forced someone to score.
Can't I just eat my carburetor?
It's incumbent on candidates to narrate handmade tales.
There's a section in Halberstam's The Powers That Be about how utterly JFK transformed the presidency via televised images as profoundly as FDR had via radio. In many cases, the images were far more impactful than what was happening or being said. He was profoundly aware of what his looks and manner translated, and how the pictures of his beautiful young family conveyed vigor. We've now morphed into branding for branding's sake.
You want content? Millions would pay to watch AOC sit on one of those vintage vibrating football games. Walz, not so much.
We've now morphed into branding for branding's sake.
It's the same cargo cult as always, it seems to me - reversal of the arrow of causation. JFK was, at least in contrast to Nixon, young, handsome, vibrant, with a beautiful wife and cute children, and television and photos were very effective at pointing up that contrast. Television didn't create the contrast.
Trump said whatever the heck he wants, in any context; social media reveals that tendency to many more people than would have learned about it from his previous "celebrity" appearances. Social media didn't cause his... er... radically authentic speech.
But Democrats (and I'm sure some Republicans too) seem to think that by imitating the activity, they can capture the authenticity.
Part of me says this is a great idea, because the self-importance will cause the Progressives to spend their last nickel quite quickly, to little effect. But the other part of me says, please, for the love of God, no.
Gutfeld touched on this earlier this week - on his show.
The left cannot talk specifics - because specifics lead to their horrible record. So it's all Plouffe.
Democrats no longer fare well in venues that allow for feedback.
Wow, that pretty life like. Computer games have come a long ways. The big thing when I was kids was having a football game where you lined on the plastic players and pressed a button and the thing would vibrate causing the players to move.
Now, we have football games that Pols tape and show to the world.
Walz is done. The NYT's destroyed his career.
Save the last Walz for AOC.
How come the woke left is happy to support a Muslim mayor in New York but angry when Trump says "Praise be to Allah"?
Last fall, my husband and I were trying to figure out how best to watch football games, as we are full-time travelers now and just bring a Fire TV stick with us wherever we go so we can get to our own subscriptions and such rather than relying on whatever our Airbnb hosts have. But we've also cancelled some of those subscriptions because we weren't using them enough, notably YouTube TV with whatever NFL add-on with which we used to watch football.
After a general search, we went to plain old YouTube and began watching what we thought was that Sunday's have - it was the right teams, and it certainly looked like a live game. But the commentary didn't match what we saw on the screen, and it suddenly dawned on is that we were watching a Madden game, overlaid with the live game's commentary.
Once we realized that, we could see that it was not real people. But it was VERY convincing - I haven't seen video game graphics in some years and I was pretty blown away.
Plouffe was a senior adviser to Kamala’s campaign. He got millions to lose.
“ Plouffe was a senior adviser to Kamala’s campaign. He got millions to lose.”
It takes a lot of people to do social media content within a defined political campaign plan for an inauthentic candidate trying to be something they are not.
So spend baby spend. It’s only the bottomless pit of Dem campaign money.
the context, of plouffe's remarks, I included,
Politics is just show-business for ugly people.
Didn't Ploufee do Hillary too. ? Yeah - keep up the good work.
In response to the disaster of Trump, the Democrats invest in a stable of NPCs to save the day.
Drew Pavlou 🇦🇺🇺🇸🇺🇦🇹🇼
@DrewPavlou
Checking in on “Le Dying Empire” meme:
The US lost one 40 year old fighter jet over the course of 12,000 combat sorties then immediately rescued the pilot in hostile territory - while simultaneously sending astronauts to the moon.
AOC and Walzian Walz thug - we have big smiles and Bs to sell!
“The secret of success is sincerity. If you can fake that, you’ve got it made.”
We know that Democrat voters will believe almost anything no matter how unhinged from reality. So lots and lots of promises on an endless loop make sense.
It’s called the Mamdani Effect.
Hey kids! Let’s clean out the old barn and put on a SHOW!
Where’s Judy?
Hill da Beast
This is creepy. Big Brother beaming him/herself into your house, your phone, your life daily. Hourly. It’s a horrorshow.
"Content" without actual content. There's no there, there.
The Dems would be ahead if they treated Walz like they did (also failed) VP candidate Joe Lieberman.
Didn't this manly football coach claim AOC beat him when she CALLED a pick six?
My youngest had a more knowledgeable coach in 10-12 year old Y football.
New York City's record-low homicide numbers in the first quarter of 2026 raise new questions about Zohran Mamdani's approach to policing. It's also interesting that San Francisco also has a young mayor who is wildly popular and that crime is down there a similar amount.
I don't care what anybody says, she is a great bartender.
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