March 3, 2026

Milestones in Feminism: The question is not what did the woman do, but what did the woman wear.

The retrogression is not really Trump's. It's Breitbart's. Trump is just passing along the publicity received by his wife:


Breitbart's opinion on aesthetics is worthless. Look what an ugly mess it is:



That's my screenshot from the Breitbart article.

Readers are expected to look past the drink this/don't drink this/robot puppy/robot bunny advertising and read what looks like a press release: "Melania Trump chose a gray textured wool bar jacket from Dior for the historic occasion, pairing it with a matching gray textured wool skirt, as well as a thin black leather belt from Dior and patent leather stilettos from Christian Louboutin."

A "bar jacket," I was curious enough to learn, is the kind of jacket Christian Dior thought perfect for women drinking cocktails in the afternoon at the bar at the Plaza Athénée hotel in in 1947. Did they have "bladder issues"? Did they dream of electric rabbits?

How dare they put a stereotypically old woman sitting on a toilet right next to the news of the First Lady's appearance at the U.N. doing whatever it was she was doing while wearing some very specific items of clothing!

78 comments:

Iman said...

Saucer of milk, table two…

R C Belaire said...

Someone's a bit feisty today...

Achilles said...

Trump just did more for women's rights than any democrat or feminist has ever done.

The media Ann adores is out there calling Iranian women celebrating their freedom whores and telling them they should not be happy to be free of one of the most barbaric regimes in history.

Ann has thoughts about Breitbart.

cacimbo said...

The resume that got Mrs Trump's to chair this meeting was marrying the right man. Since wardrobe is an important part of attracting a mate discussing Mrs Trump's outfit strikes me as very appropriate in this instance.

Charlotte Allen said...

"Fashion Notes," featuring what Melania wore on specific occasions, is a regular feature at Breitbart. It's not supposed to be a news feature. It's a fashion feature. So it focuses on Melania's clothes, giving you the designer's name, the fabric, and so forth. Melania always dresses to perfection in beautifully made clothes, so if you love clothes and follow fashions, you enjoy her column.

Unfortunately, Breitbart, like many other websites, runs those gross ads that are designed to catch readers' eyes via the disgust they provoke for their grossness. I can't believe that those advertisers pay much, and I wish the websites, including Breitbart would stop. Or that there were some Ministry of Good Taste in Washington that would ban them. But that's not going to happen, and we live in a debased culture that tolerates such advertising.

Wince said...

Doesn’t Breitbart's “ugly mess” screenshot reflect the that they have been censoriously de-monetized by Google (and others)?

Christopher B said...

I'd be willing to bet pretty much any amount of money the only thing Breitbart had to do with the ads is allow them to run and had zero input on the ad content or placement. I've heard from more than one content creator that allows ads for monetization apologize because they have no control over them, and have experienced it myself such as hearing ads for a local business in California inserted into a certain podcast with a California base even though I'm in Kentucky.

Reddington said...

Agree with the commenters above. Brietbart had zero say in the content of the ads beyond choosing to clutter their page with a bunch of spots that could hold ads. Pages like that are such crap it’s incredible they still use this practice but it’s widespread in the written word content game.

n.n said...

Google and revcontent.com in Edge AI.

Samsung offers an AD-free reading experience.

Enigma said...

Feminism: She wore a grown-up gray women's suit, not a low-cut bar dress or frilly pink gown.

Prior to Biden's brief woke era, the former Department of Defense felt it necessary to put in writing that female employees should cover up bare skin. This included arms, legs, and the neckline. Yes, fashion matters even among left-leaning female federal employees. Feminism routinely challenges powerful instincts.

rehajm said...

Yes they make it quite clear it's part of a Breitbart fashion section so no foul and yes but feminists gotta feminist. If there's upset there's no substance of Melania's UN performance was there any substance to Melania's UN performance?

For some perspective Trump's cabinet is a bit shy of 50 percent female but the left shits on them more than the men, so there's progress for you...

Temujin said...

That's why you should use Brave as your browser. It cuts out the crap surrounding the article you're trying to read.

Aggie said...

What a stunning counterpoint between @cacimbo's and the subsequent @Charlotte Allen. One pure snark, and one pointing out that, yes, this is the Fashion section, and the article is completely in keeping with the norm. I use Firefox browser, not without regrets, but at least it showed none of the distracting ad clutter that @Althouse saw.

I, for one, am grateful for a good-looking First Lady that doesn't go out in public looking like a sofa.

Wince said...

Milestones in Feminism: The question is not what did the woman do, but what did the woman wear. The retrogression is not really Trump's. It's Breitbart's.

Again, I'd enjoy hearing Althouse's take on Rachel Wilson's interesting and provocative book "Occult Feminism: The Secret History of Women's Liberation."

Her interview with Joe Rogan at the following link:

https://www.youtube.com/watch?v=avY3bV5yxMM

Iman said...

Say “Hell No!” to women who wear patio furniture prints and funny hairdon’ts.

n.n said...

Surely a progression for feminism, and a leap forward for women.

narciso said...

recall there was a demonetizing and metering campaign largely on facebook and associated platforms, that limit the reach of platforms like breitbart including attacking the mercers (much as they went after the scaifes

n.n said...

What do masculinists think? Diversitists (e.g. genderists)?

n.n said...

Are the feminists focused on her sex-correlated attributes? Are transients on her proud cis-orientation?

TobyTucker said...

Have you ever heard of AD BLOCKERS? You won't see that "ugly mess" any more. Ads can also be threat vectors so you're safer as well.

Bob Boyd said...

From Breitbart phone interview with First Lady Melania Trump:
"So...what are you wearing?"

Eva Marie said...

I’ve noticed this sort of malicious ad placement on other conservative sites. I’ve often wondered if this was done intentionally by Google or what ever other company is placing the ads.
It’s a wonder many of these conservative sites survived the Biden years after all the stumbling blocks Twitter, Facebook, Google, placed in front of them.

Political Junkie said...

Breitbart and PJ Media have never been my thing.

Howard said...

The ads are targeting the individual. Breitbart is clocking Althouse as a lonely geriatric Trumper conspiracy theorist with chronic health problems that standard medical treatment doesn't seem to help.

The Vault Dweller said...

I get what Breitbart is trying to do. They are trying to create their own separate media ecosystem beyond just endless iterations of, "Can you believe what the Left is doing now?" However, while Melania's outfit was expensive (to normal folks), appropriately formal, and looked fine it wasn't beautiful, or interesting enough to merit an article written about it.

But it is important for right-leaning/centrist media outlets to cover these fashion, lifestyle, and art pieces. Because they do shape the culture and lots of people care about them, especially women. In my opinion Brett Cooper and Mary Morgan do a much better job at it. Both of those women have also spoken favorably about Evie Magazine, which I gather is more of a culturally conservative version of Cosmo.

boatbuilder said...

I used to get awful ads like that at Ace of Spades, to the point that I stopped going there. Then I switched to Brave. No awful ads.
The blog operators have no control over the ads.

Bob Boyd said...

Howard mostly gets ads for various types of artificial women, online psych counseling and teas that claim to have a calming effect.

boatbuilder said...

Don't the WaPo and NYT have entire "Style" sections devoted to precisely the same thing--except they gush over their Democrat icons and crap on Republican-leaning women?

Enigma said...

Urban conservative women likely do seek fashion guidance beyond retro Gunne Sax, Amish, and Mormon prairie dresses. In some circles there are styles that arose 150+ years ago.

boatbuilder said...

What genuinely puzzles me is--do these ads ever--I mean EVER--sell anything to anybody?
Is anybody dumb enough to click on those "one neat trick" or "you won't believe what might be in your duodenum" ads?
There must be some other purpose.
I blame The Russians, of course.

Peachy said...

Yeah - when web sites are like that w/ cluttered ads - it's a bad sign.
Someone needs to grad the reigns.

Peachy said...

reins. LOL

Peachy said...

Yeah - when web sites are like that w/ cluttered ads - it's a bad sign.
Someone needs to graB the reins.

Peachy said...

no trahs can - sorry

The Vault Dweller said...

"boatbuilder said...
What genuinely puzzles me is--do these ads ever--I mean EVER--sell anything to anybody?"

I think the ads you get depend in large part on whatever the algorithm has gleaned about the viewer. For example when I clicked through and read the article in the middle of the page in the middle of the article I had an ad for various jackets from Bespoke Post. I could see myself wearing those jackets and I would be willing to shop online from Bespoke Post. I also am not hesitant to click through on an ad from Bespoke Post. I suspect the more online shopping, even if just browsing, a person does on various companies online stores, the more likely a reputable company is to wind up getting one of their ads on that person's pages they view online. I also suspect that makes that viewer a more valuable, in terms of ad revenue, viewer.

buwaya said...

Huh. My ads are for:
Home equity loans
dog toys
glasses
furniture
etc innocuous and non gross

rehajm said...

The ads are targeting the individual. Breitbart is clocking Althouse as a lonely geriatric Trumper conspiracy theorist with chronic health problems that standard medical treatment doesn't seem to help.

...worse than that the algorithms could be garnering information from your local water and sewer authority. Nantucket knows cocaine use is way up. Apparently the local authority tests for stuff that. So not saying they know what the Althouse house is doing but wouldn't surprise if the algorithms are playing the percentages for the zip code...

D.D. Driver said...

Oh Ann. Sweet thing. "They" didn't putting the ad next to Melania. *YOU* did. You do know that all of us see different ads, right?

"They" have been monitoring *you* and think based upon everything "they" know about *you*, you are the type of lady that might have bladder issues.

It literally has nothing to do with Melania, so relax. LOL.

Eva Marie said...

Yeah but what about the suit. You have to have a slender figure to wear a belted suit like that. Also very difficult to pull off a suit like that with long hair. Long hair just tends to look messy. Not on Melania. Hair looks great. Suit looks great. Appropriately staid yet glamorous. 10 out of 10.

Known Unknown said...

Most news sites are simply advertising ghettos now.

buwaya said...

I was expecting an ad for rubber duckies, but no.

Eva Marie said...

Let me just add, Melania tends to wear very toned down, unadorned outfits. Expertly tailored. They accentuate her figure and her features. Quiet elegance.

rhhardin said...

Ublock-origin. I don't get ads at all. What Melania wore is what interests women though.

She isn't much of a model of intellect, you know.

Peachy said...

that old guy with glasses who has all the long ads about his miracle health discoveries. Watch to the end for what you must buy from him. (not)
I cannot stand HIM.

rhhardin said...

I'd put forth Vicki Hearne (Adam's Task, Bandit, Animal Happiness) as the model for female intellect. Nobody will regret reading those three books.

Eva Marie said...

Let me further add: This may be my imagination but I get the impression Melania uses clothes as an armor against the vicious attacks from the press.

Eva Marie said...

“She isn't much of a model of intellect, you know.”
I think you’d be surprised if you sat down and talked to her.

Joe Bar said...

There are many adblockers available. There were no ads when visited the site.

The Vault Dweller said...

For what it is worth, I don't think what I will call slop ads, are targeted. I'm guessing that is more of the scattershot strategy where those companies/scammers just buy the cheapest ad package they can get that will get the most eyeballs. They do not care to spend the extra money to get the ads tailored to more specific demographics.

Eva Marie said...

“After high school, she enrolled at the University of Ljubljana in the Faculty of Architecture and Civil and Geodetic Engineering to study design/architecture. She passed the notoriously difficult entrance exams, which was considered an impressive achievement.” (Grok)
She left after a year to pursue her modeling career.

bagoh20 said...

I don't get those ads when I go there. I get stuff about 5 steps to world peace, ending world hunger in 30 days, and how to cure caner in your spare time. I guess it's just me.

Birches said...

I use Brave. No ads.

Anthony said...

Hate those ads, especially when they're gross. Insty used to have some for nail fungus with (in)appropriate photos of the condition. Gack.

Iman said...

“Howard mostly gets ads for various types of artificial women, online psych counseling and teas that claim to have a calming effect.”

You left out the ads for E.D.

Marcus Bressler said...

Last week, I wrote a FB post about the writing projects I was working on. The next day and to date, I am been inundated with ads about self-publishing and publishing.

Skeptical Voter said...

Well I'd say that some attention to the First Lady's attire from the left wing folks in the rag trade is better than their prior news blackout of her--meanwhile slavishly while promoting Big Mike's shorts and tee shirt attire as the height of fashion.

n.n said...

The feminine aesthetic and fashion sense is a human interest story of life, our universe, and pretty much everything.

rhhardin said...

“She isn't much of a model of intellect, you know.”
I think you’d be surprised if you sat down and talked to her.


Example? She strikes me as entirely typical.

Achilles said...

rhhardin said...
“She isn't much of a model of intellect, you know.”
I think you’d be surprised if you sat down and talked to her.

Example? She strikes me as entirely typical.

She runs multiple businesses and knows several languages.

Joe Bar said...

I turned off my ad blocker and tried again. There were similar ads, including the rabbit, but they were sequestered at the upper right of the Chrome browser. It looked nothing like your original post. I guess you are using a phone for these ?

Rabel said...

I didn't get the ads on Breitbart until I turned off my adblocker.

Now I'm feeling a strange, almost overwhelming, need to buy a 250th Anniversary commemorative liquor decanter and to stick a water bottle in my ear.

And Mrs. Trump is a stunningly beautiful woman.

NKP said...

Re. Ad Blockers - You can run but you cannot hide.

Even the best of them can't stop Helen from obsessively pitching ROTATING TOENAIL CLIPPERS at Instapundit.

boatbuilder said...

Vault Dweller--I'm not talking about directed ads--those are ubiquitous. I'm talking about the crap ads that litter and bombard websites like Breitbart (the ones that Althouse is complaining about) unless you use an Adblocker.

rhhardin said...

Melania's business is transactional sex.

bagoh20 said...

"Melania's business is transactional sex."

Jealous?

Eva Marie said...

Example?
Educated in eastern Europe.Those schools, back in the day (I don’t know about now), were no slouches.
“After high school, she enrolled at the University of Ljubljana in the Faculty of Architecture and Civil and Geodetic Engineering to study design/architecture. She passed the notoriously difficult entrance exams, which was considered an impressive achievement.” (Grok)
So she must have been a good student.
She speaks at least 2 languages and there have’t been any embarrassing gaffes as has happened to all other First Ladies.
She could have courted the press by saying something at least mildly unsupportive of her husband the way Laura Bush did. Melania didn’t do that which suggests strength of character.
She raised a pretty decent son.
Now the problem is, she would be on her guard. So the chances that you could have a decent conversation with her are essentially nil. But if that obstacle could be surmounted, I think you’d walk away impressed.

Eva Marie said...

“Melania's business is transactional sex.”
I’ve known several women from central and eastern Europe who married in exchange for a better life in the US. Surprisingly good marriages.

Rabel said...

rhhardin said...

"Melania's business is transactional sex."

Well aren't you special.

KellyM said...

Just use the Brave browser and all those ugly adverts go away.

Biff said...

Every now and then, it is interesting to take a look at many websites without using an ad-blocker. The default Internet has become a cesspool. I wonder how many people with desktops/laptops truly browse the web without an ad-blocker.

"How dare they put a stereotypically old woman sitting on a toilet right next to the news of the First Lady's appearance at the U.N. doing whatever it was she was doing while wearing some very specific items of clothing!"

No disrespect intended, but it is highly likely that Breitbart.com had no idea about that specific ad appearing or its placement. It almost certainly was algorithmically presented by a third-party ad network that has data suggesting that the viewer was a woman of a certain demographic for whom particular health and medical issues may be concerns.

FWIW, with my ad-blocker turned off, the ads I see on that page believe I have a different set of likely medical concerns and a keen interest in learning about shapely, young, foreign women who find out-of-shape older American men endlessly fascinating.

Rabel said...

Chumbox

"Of course.

n.n said...

Human life, with isolated exceptions, is transactional. One man, and one woman will conceive and give birth to a child in unPlanned parenthood. That said, life is not so short that we do not negotiate and reconcile to realize a mutually rewarding relationship.

Eva Marie said...

Well said n.n

Achilles said...

rhhardin said...

Melania's business is transactional sex.

You are just mad that she is more accomplished and intelligent than you are.

Aggie said...

@rhhardin: "She isn't much of a model of intellect, you know...."

Maybe you should interview her. Would you conduct it in English? Or French, German, Italian, Serbian, or Slovenian?

Of course there's a plethora of articles out there that snarkily dispute her fluency in these, but I have yet to see any of those outlets produce a 'journalist' that is disposed to find out, and can do it, personally.

Earnest Prole said...

I find it hard to believe Althouse has linked online content every day for more than twenty years yet somehow has no idea how online advertising works.

n.n said...

She's accomplished in character, in marriage, in motherhood, in academia, in business, in fashion, in society,... Her life is a many splendored achievement.

Enigma said...

@Earnest Prole:

Althouse continues to use 30-year-old Blogger technology despite the availability of far better platforms. She likes it primitive, and that's okay.

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