"If they" — the new media — "went by facts, there's no one better than Trump."
February 23, 2024
Kid Rock explains his relationship to Bud Light.
Here's the whole episode. If you want to hear him talk about Trump, start at 1:15:11:
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29 comments:
Putting words in their mouth yah? Did they ever acknowledge they fucked up? Was their an apology for supporting a fucked up ideology and rejecting their customer base? Maybe Kid Rock got one but…was anyone held accountable? Any heads roll?
When you know you’re going to spread more propaganda in the future you know an apology will blunt it. Also- they aren’t sorry…
Re: cancel culture these dudes are football kicking Charlie Browns. They didn’t get ‘the message’ they aren’t sorry and they’ll be coming back for you.
What’s it worth? Margins on all alcohol are disgustingly high but necessary because alcohol is usually the difference between success and failure in hospitality. That’s why legit businesses are willing to stuff the bras of slime ball politicians…
Kid Rick is going to hurt himself playing pickleball.
Tl;dr - "DRINK BUD LIGHT. IT'S GOT ELECTROLYTES!"
1. Bud Light did not apologize for the very disgusting caricature of their customer base voiced by VP marketing Shinerhide (or whatever her name was), nor did they apologize for the blizzard of lies that followed the public backlash and caused it to deepen and harden into a permanent separation.
2. Blizzard. Bud outright lied about the relationship with the creepy dude who cosplays as Audrey Hepburn: it was not "just one can," it was not a "one-off promotion," they in fact did have a contractual relationship and did in fact pay Dylan more than the average American makes in a year to flounce around with their Brand. These were deliberate easily disproven lies that damaged their brand more than the stupid marketing VP's comments but also perfectly illustrated exactly how she wanted to see their customers; and the worst thing a Brand can do to destroy good will is lie to their customers.
3. They purposely set out to reposition the flagship beer of a very successful portfolio and completely fucked it up. Because of points 1 and 2 those customers are never coming back.
4. Now we are presented with two people who are paid sponsors of the Brand pretending it's all cool.
It's not all cool. My anger comes not from being their customer but being a professional marketing guy who is convinced by my own experience with Brands you would know that keeping the customer experience front and center to everything you do is what drives success in business. Those "fratty male" customers heard Bud loud and clear. Now a huge chunk of males of all ethnicities see the Brand as toxic to them, would not be caught dead holding a Bud Light. It has dragged own all Anheiser-Busch brands and management seems clueless about what to do. They have created Bad Will in a brand that was heady with Good Will amongst all the suppliers who laid off employees, bottlers who were left holding glass contracts they don't need now, distributors with warehouses full of unsold expired beer, and retailers/restaurants who had to spend time and energy returning old stock and rejiggering plan-o-grams, all of whom used to be enthusiastic supporters of the Bud brands. They are going to be a HBS case study for the ages, assuming Harvard survives its own good will meltdown-in-progress.
I have less respect for both men in this podcast for their willingness to pretend Bud apologized and it's all cool.
A sincere apology would have saved AB from this debacle, but they'd rather snow-job their customers than speak plainly. I believe this display of fundamental disrespect is what has done the damage far more than silly Mr. Mulvaney's creepiness. Apparently, AB's CEO believes his customers are automata under his control, mere puppets that reflexively obey his every tug on their strings.
I find it disheartening that anyone cares even in the slightest what "Kid Rock" thinks about anything. I watched a few minutes of that clip, and was not impressed.
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company,” Trump wrote. “Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!”
-- Donald Trump on Truth Social, shortly before the Super Bowl.
Budweiser is such a horrible beer.
When I was in Australia -- this was back in the 20th century -- I was so embarrassed that the imported beer from the USA was Bud and Bud Light.
The great American beer, by the way, is Pabst Blue Ribbon. That's the one we should export to Australia! And hire David Lynch to do your commercial.
I question whether blindfolded people could recognize Bud or Bud Light in a taste test.
I don't think I could distinguish between Bud Light, Lite beer from Miller, or Natural Light. They're all bad, and in similar ways.
Unlike Coca-Cola, I think Budweiser is primarily a marketing phenomenon. And I think their consumers quite easily shifted to one of the other major piss beers that taste just like Bud Light.
Most boycotts are ineffective. At the least they fade. This one seems to have legs, despite the recycling of ads frat boys "should" love.
Here's the rub with Bud Light, their main customers are young dudes. And dudes are merciless with their friends. You should listen to four guys play a round of golf.
Typical bar scene:
Dude 1: What the hell are you drinking?
Dude 2: Bud Light, why?
Dude 1: Have you transitioned all the way or just had your balls removed?
Dude 2 does NOT want to hear that again.
What balderdash. You Trumper Humpers would have come unglued if Bud light apologized mocking their insincere phony excuses etc etc. What you crave is your permanent state of agita angst kvetching bitching moaning complaining whining crying foul threatening civil war blah blah blah.
Karen's you are nothing but frustrated Hallway Monitors named Karen who loves the feeling of your panties all bunched up
Besides , what amount of PR could ever get anyone to drink that weak ass piss called Bud light?
Admit it. You're actually pissed because the trannie spokes model gave you a chubby.
It would seem to me that light beer drinkers as a group are absurdly easy to manipulate. In my beer drinking days, I wouldn't go near light beer. If someone believes that drinking light beer is the way to lose weight, he has identified himself as an easy mark. I would think that appearance conscious transexuals would be immune to such appeals but maybe not. In any event, selling light beer to transsexuals is a niche market. What were they thinking?...I was glad to hear that many of Bud Light's marketing execs have lost their jobs. I'm less jubilant about all those routemen and other workers who have lost their jobs because of all this stupidity.....I no longer drink beer so I'd just as soon ignore this issue altogether....I'm pissed off at Disney. I saw the last Indiana Jones movie. Indian Jones gets knocked out with a single punch from the female lead. The female lead was Phoebe Waller-Bridge. She'd be okay to swap brittle banter in a Noel Coward play, but frankly I wouldn't want her along if I were looking for ancient artifacts in exotic locations. She didn't even look hot while wearing a torn blouse. On the plus side, she wasn't an overt lesbian. Maybe in the next chapter.
Bud Light is the Pizza Hut of Beers
Im not much the beer drinker anymore, but give me a 12% dark beer that hurts so good any day over a watered down can of beaver piss.
Or a good hefeweizen.
Here is what Bud Light should have done at the Super Bowl:
Bring back the “Real Men of Genius Song”. Dedicate the song to the out of touch marketing man with the lyrics taking shots at Bud Light.
In the last frame have all the Bud Light characters throughout the history of the product hold up,a sign that says “We’re Sorry”.
Joe Rogan just had Phil McGraw (Dr. Phil) on his show and they talked at length about the use of hormone treatments and surgeries on minors. Joe was speaking as though he was appalled by what is going on.
Can he not see the connection between social influencers, mass media normalization like the Bud Light ads and these parents and kids showing up wanting these medical procedures?
You can watch the segment here: https://twitter.com/i/status/1760025164677558690
The rage there is waaaay over the top.
It's beer folks - get a grip.
Yes - the idiots on woke they/them left are pathetic. but we don't need to gun them down.
RideSpaceMountain said...
Tl;dr - "DRINK BUD LIGHT.
IT'S WHAT PLANTS CRAVE!
lonejustice said...
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company,” Trump wrote.
Are you, of all people really surprised Trump can be dead wrong about peripheral cultural issues that don't really matter? Yet the man is 100% correct that we need control of our borders, to push back on Chinese and Russian aggression, a strong unwoke military, an end to global warming hysteria, to stand with our ally Israel, and to unleash the domestic energy production in order MAKE AMERICA GREAT AGAIN.
Weird, huh? He's wrong about a brand that advertised on his #1 rated television show. But he sees the Big Picture clearly and can walk up the stairs to AF1.
Besides , what amount of PR could ever get anyone to drink that weak ass piss called Bud light?
I did it! I found the pony in the poop pile! The stopped clock was right. TGIF!
No one here actually said they drink it, but as a brand destruction exercise the Bud Light case is fascinating! My main go-to is Newcastle Brown Ale. Since it is scarce in Florida we brewed our own batch last weekend, and until it's ready I've settled into a three-IPA rotation and the occasional Guiness. None of the brands I drink have ever insulted me the way the stupid Bud execs insulted their customers. But now that I think about it, Disney just said their movies can't make money because their fans are "racist, sexist idiots." Dumbasses always learn hard lessons the hardest way.
The great American beer, by the way, is Pabst Blue Ribbon. That's the one we should export to Australia! And hire David Lynch to do your commercial.
Back in the late 70's and early 80's, when Michelob and Lowenbrau were considered the peak of sophistication in the American beer universe, the only American beer I could serve to my British cousins while still looking them in the face was Anchor Steam.
"Are you, of all people really surprised Trump can be dead wrong about peripheral cultural issues that don't really matter?"
Trump supporters don't think he's perfect, it's the Never-Trumper repubs and Dem progs who continue to insist that Trump supporters think that he is.
DRINK BUD LIGHT.
IT'S WHAT PLANTS CRAVE!
Plenty of plants have benefitted from Bud Light I drank two or three hours earlier. Lots of nitrogen.
That woman sold Mulvaney as a 'bold way to show Budeweiser was in tune with the times'. What Budweiser should've done - if they were set on the idea - was film Mulvaney drinking a Bud Light and saying 'Wow, this is so much better than what all my friends drink.' Lifts a Coors.
I saw Kid Rock at The Grove...
-- Donald Trump on Truth Social, shortly before the Super Bowl.
And he was roundly criticized for it. Why didn't you mention that?
"And he was roundly criticized for it. Why didn't you mention that?"
Because it doesn't support "The Narrative"?
Just a guess...
lonejustice said...
I often wonder how many of the angry men here are getting boners when they watch the Mulvanney videos, and that scares the hell out of them.
4/22/23, 4:46pm
I have this image in my mind of them all jacking off to his videos while listening to Lola by the Kinks. Please, G_d, make this image go away.
4/22/23, 5:08pm
Wow. Kid Rock. I had no idea. He should have a fellowship at Wharton.
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