"If I'm going to rebrand myself, it would be maybe 'America's shaman' because the QAnon label has been stigmatized with the number of sub-labels or subcategories..."

"... conspiracy theories, white supremacists, terrorists.... I don't want to be associated with anything that the media has already maligned."

Said Jacob Chansley, quoted in "QAnon Shaman Rejects Conspiracy Theory That Helped Make Him Famous" (Newsweek).

A shaman is someone who — to quote Wikipedia — "interact[s] with the spirit world through altered states of consciousness, such as trance."

Chansley is apparently interacting with the media to receive his messages and inspiration. The media are not the spirit world. Alignment with whatever the media tell you — dissociating yourself from everything the media have maligned — is not a special state of consciousness. I wish it were. 

ADDED: The OED entry for "shaman" led me to a 1979 piece in the London Review of Books, "'Darkness Visible' is William Golding’s first novel for twelve years/John Bayley thinks it is his best, and thinks of him as a magician":

Borges​ has written (and it is certainly true of Borges) that the writer is like a member of a primitive tribe who suddenly starts making unfamiliar noises and waving his arms about in strange new rituals. The others gather round to look. Often they soon get bored and wander off, but sometimes they become hypnotised, remain spellbound until the rite comes to an end, adopt it as a part of tribal behaviour.

A simple analogy, but it does fit some novelists and tale-tellers, preoccupied in the midst of us with their homespun magic. They are not modish, not part of any literary establishment. Nor is there anything of the showman about them: Dickens was a magician in another sense, the sense that goes with the melodrama and music hall, and tribal magicians are not creators as Dickens and Hardy were. They do not invent a whole natural world of their own in which the client can lead a solitary life; their appeal has something communal, as the Borges image suggests, and the shareability of a cult. A largely Anglo-Saxon phenomenon, with a suggestion of Beowulf about it (another of the Borges admirations), and The Lord of the Rings as one of its longer, more popular texts. America lacks this type of magician – the shamans there are grander, more worldly, more pretentious – and the German-style version of Hesse or Grass is too instinctively metaphysical, not homespun enough. Richard Hughes was one of our most effective local magicians; John Fowles has become one; William Golding has had the status a long time....