August 23, 2023

"Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones."

Says the press release from Eggo, quoted in "Eggo’s ‘Brunch in a Jar’ sippin’ cream is a boozy, diabolical disaster" (WaPo).
Was this some kind of bizarre meal-replacement product, with the added bonus of a buzz (thanks to the 20 percent ABV)? No, apparently it’s meant to be consumed alongside … real Eggo waffles in their solid form.... [I]t’s a rich beverage infused with dessert flavors including banana pudding and dark chocolate and coffee....

The urge among food companies to booze-ify their offerings is apparently strong, no matter how improbable the resulting product. (See Arby’s french-fry-flavored vodka, Oreo Thins wine, Hellmann’s ‘mayo-nog,’ and the Velveeta martini.)...

I was irritated by the vague hillbilly cosplay of the [Eggo] container, a jar meant to conjure up moonshine, and the folksy droppin’ of the letter “g”...

I'm glad the elite WaPo writer — Emily Heil — is offended on behalf of the hillbillies of this world. But what about some empathy for the people who really do love waffles and are just wondering what alcoholic beverage to pair them with? 

ADDED: To paraphrase Obama: Why it is that, like, I can't just eat my waffle and sip my sippin' cream? Just gonna eat my waffle and sip my sippin' cream right now.

24 comments:

Enigma said...

Can you say "Test market a new concept"?
Can you say "Be weird to get attention"?

There are all sorts of disgusting and weird foods with one goal: free publicity. Now, where did I leave my bag of Harry-Potter-brand dirt, snot, vomit, and booger-flavored jellybeans?

https://www.delish.com/food/g3369/grossest-harry-potter-bertie-botts-every-flavor-beans/

Leland said...

I used to enjoy a Wendy's Frosty with Bailey's.

I wonder what other things WaPo has to say about people avoiding alcohol because of bad marketing campaigns?

Temujin said...

And to think some say Americans have taste up their ass.

Bob Boyd said...

Emily should fire up a pungent pot of the strong, new, recreational marijuana before she knocks waffles and Sippin' Cream because that's likely who's buying the stuff, folks with the strong, new munchies.
I wonder how it goes with chitterlings?

Big Mike said...

You eat waffles with orange juice and coffee, of course. Screwdrivers and Irish coffee will work if you want an early start in the day on your drinking.

mezzrow said...

"I see how you feel about our mountain neighbors. Now do black folks."

dbp said...
This comment has been removed by the author.
Rusty said...

If you know someone who makes their own corn whisky you can cut it with anything you want. Use the middlin's. 90 proof is best because there is no sting.

dbp said...

That link didn't work right, let's try again.

This may have been what they were satirizing in Only Murders In The Building

Gut Milk

n.n said...

The disparity between Martha's Vineyard and deplorable spaces is a clear and progressive handmade tale published in diverse papers. We need immigration... culinary reform.

Yancey Ward said...

These all sound really icky, but there is no accounting for taste.

re Pete said...



"Lot of things they’d like they would never buy"

rehajm said...

You take your life into your own hands if you try to separate Emily from her Mom Water, though...

Mr. D said...

When we were in high school, a go-to concoction was an orange Mr. Misty with sloe gin.

MadisonMan said...

The WaPo sound like a Prude.

MayBee said...

She probably wrote this while eating eggs benny and sipping an all-day mimosa. Or maybe a marg.

JRoberts said...

"rehajm said...
You take your life into your own hands if you try to separate Emily from her Mom Water, though..."

I was unfamiliar with "Mom Water". I assumed it referred to the trendy aluminum water bottles you see carried around town by soccer moms. I looked it up and all I can says is:

Mother's little helper...

PM said...

"And what in the name of Saint Dolly Parton is “sippin’ cream?”
There's nothing I enjoy more than city folks writing about rural folks, but I wasn't finished watching my dog sleep.

Iman said...

Leggo muh Eggo…

I’ll file this under “Foodstuffs to Avoid”, alongside the Chicken Fat Ripple or Lasagna Chip ice cream.

Iman said...

‘dagnapit!

gadfly said...

Neil Cavuto got hold of a video of Obama eating a waffle at Glider Diner in downtown Scranton asking to not be disturbed so he could finish eating his food. Glider Diner does not serve alcohol, so no "Sippin' Cream" is offered. For that matter, waffles "made to order & served piping hot" have disappeared from their menu, so the waffle iron must be broken.

Oh well. Eight flavors of Kellogg's Eggo Thick & Fluffy Belgian Style Waffles are available in supermarket freezers everywhere. Tiramisu sounds good.

gadfly said...

Us'n folks from "Almost Heaven" start Hillbilly off with a big H and the "H" word can only be said out loud in West "By God" Virginie.

Ignorance is Bliss said...

Two words: Scrapple Schnapps

Maynard said...

When we were in high school, a go-to concoction was an orange Mr. Misty with sloe gin.

In HS, I fell in with a group that drank sloe gin straight out of the bottle, after smoking a few joints.

I wish we had thought to mix it with OJ.

I am now a dedicated Bourbon snob. However, I have no objection to using it to boozify food. Think of bourbon flavored maple syrup on your waffles.