"In many ways, Lex Lederman, 28, is a classic American family man. He owns a farm in New Hampshire, where he lives with his wife and three children (plus a sizable company of chickens, pigs and geese)."

"He’s teaching himself home renovation (plumbing, electrics, how to lay floors) and regularly helps out with homeless food charities, refugee relief, and the local high school football team. But this lifestyle has only become possible since he quit his construction job for a full-time career on OnlyFans – the content subscription service where he uploads erotic pictures and videos for his predominantly gay male fanbase.... Towering at 6ft 3in and shredded like a Marvel hero, Lederman has always had a social media presence with big Dilf energy. On Instagram (his biography reads 'husband, father, goofball'), he shares photos of his family, documents his bodybuilding gains, and uploads videos of himself chopping wood in overalls. Those aspects of his real life feed into his OnlyFans persona, fuelling an erotic fantasy of the 'unattainable family man' that keeps him sitting comfortably in the top 1% of creators.... Now, Lederman’s material ranges from editorialised underwear shots to homemade masturbation videos. Once he realised that he was earning more doing three hours of OnlyFans than he was doing 60 hours of construction, he quit his day job.... ... OnlyFans is that the latter has the feel of social media ... Fans can talk to creators directly, which means OnlyFans also offers a more intimate alternative to watching porn....."

From "‘Where else can I make a month’s rent in two days?’: the unlikely stars of OnlyFans" (The Guardian).