"And that’s all pretty ironic considering Franco was cultivating a kind of gender bender semi-gay gestalt to his audience."

Observes Roger Friedman in "The Astonishing Collapse of James Franco’s Career Cemented Now by Former Pal Seth Rogen in UK Interview" (Showbiz 411). 

There are allegations that Franco has engaged in sexual misbehavior. He's been "sued by ex students, and railed against in public by young actresses on a variety of unsavory issues."

Friedman dopily muses that Franco may have "cultivat[ed] a kind of gender bender semi-gay gestalt" in order "to seem harmless to women while secretly on the prowl." 

I haven't followed Franco enough to have any idea what sort of "gender bender semi-gay gestalt" he gave off, but why bother to do all that to trick women into thinking you're "harmless" when you are "secretly on the prowl"? Just seem like an ordinary man, look like James Franco, and what more would you need to do?