April 26, 2021

"'Vibe' as slang, referring to an aura or feeling, emerged in the sixties, in California, and gave the word its enduring hippie associations."

"The underground paper Berkeley Barb made frequent use of it as early as 1965. The following year, the Beach Boys hit 'Good Vibrations' exposed the slang to broader audiences.... In some ways, the rise of digital life allowed for a vibe revival....  Whereas Instagram’s main form is the composed tableau, captured in a single still image or unedited video, TikTok’s is the collection of real-world observations, strung together in a filmic montage....  TikTok’s technology makes it easy to crop video clips and set them to evocative popular songs: instant vibes.... When I watch a morning-routine TikTok from 'an herbalist and cook living in a Montana cabin,' I take in the mood of December sunlight, coffee in a ceramic mug, a vegetable rice bowl, tall pine forest, with a slowed-down Sufjan Stevens soundtrack—a nice creative-residency or hipster-pioneer vibe. After absorbing a dozen such videos at a stretch, I look up from my phone and my own apartment glows with that same kind of concentrated attention, as if I were seeing it in montage, too. The objects around me are lambent with significance. I can take in the vibe of my home office: hibiscus tree, hardwood desk, noise-cancelling headphones, sixties-jazz trio, to-go coffee cup. I suddenly feel a little more at home, as if the space belonged to me in a new way, or I had found my place within it as another element of the over-all vibe, playing my part."

From "TikTok and the Vibes Revival/Increasingly, what we’re after on social media is not narrative or personality but moments of audiovisual eloquence" (The New Yorker). 

ADDED: Speaking of hippies, I've been rereading Tom Wolfe's "Electric Kool-Aid Acid Test," which was published in 1968. It never uses the word "vibe," but "vibrations"/"vibrating" appears 61 times: 

They mean it. Everything in everybody’s life is … significant. And everybody is alert, watching for the meanings. And the vibrations. There is no end of vibrations....

She has never taken LSD before, but she looks fearless and immune and ready for all, and she hooks down a good slug of it. They wait for the vibrations ….

Somehow Norman got the idea the people at Kesey’s were like, you know, monks, novitiates; a lot of meditating with your legs crossed, chanting, eating rice, feeling vibrations, walking softly over the forest floor and thinking big. Why else would they be out in the woods in the middle of nowhere?...

The Angels took to the Prankster thing right away. They seemed to have an immediate intuitive grasp of where it was going, and one time Kesey started playing a regular guitar and Babbs started playing a four-string amplified guitar and Kesey got into a song, off the top of his head, about “the vibrations,” a bluesy song, and the Angels joined in, and it got downright religious in there for a while, with everybody singing, “Oh, the vi-bra-tions … Oh, the vi-bra-tions …”

etc.