[Talkwalker] "measured instances of phrases like ‘I love it when’ or ‘I would love if’ near mentions of the brands, giving different weights to those mentions if they occurred on social media or in the press.... This gave us a unique list of companies that have cultivated passionate fans, if not perhaps the largest number of mentions.”The creative act of playing with bricks....
“Lego placed tops because out of the 11 brand-love traits we measured, they hit theirs extremely well,” [Talkwalker CEO Todd] Grossman said. “Globally, the creative act of playing with bricks is universal and needs little translation....”
We love building... that touches me this morning as I'm thinking about the passionate destruction that has taken over in America... even as our President is — or was once — a builder.
Years ago, before Lego snap-together plastic blocks took over, children were given wooden blocks. There was always an element of destruction with wooden blocks, with some children more interested in the destruction phase than others. It was a stereotypical sibling squabble in the 1950s and 60s, when most of us kids had wooden blocks that were simply stacked and balanced and therefore easily toppled. There were children who built things up meticulously and children who saw built-up blocks as an incitement to a bombing. And those wooden blocks would collapse on their own pretty easily if you got too ambitious.
But Legos stick together and therefore cultivate the constructive side of the human soul, and Lego is the world's most loved brand. We like constructiveness. We like when things hold together and don't fall down. We choose order over chaos. Is there any beloved brand that associates itself with chaos? I don't think so!
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"...When most of us kids had wooden blocks that were simply stacked and balanced and therefore easily toppled."
The usual corporate bullshit.
What about Erector Sets? Hard to tear those apart.
And Tinkertoys.
Then there's the stick-together Lincoln Logs with their unfortunate heritage of settler oppression and Republican connotations.
Is there any beloved brand that associates itself with chaos?
The Democratic Party seems to have quite a following.
Made in the Creator’s image we humans are driven to create. Like Him, sometimes we make stuff just cause it’s beautiful to look upon, thus we make art. How are so many artists and creators standing by and allowing so much destruction by their silence?
There was always an element of destruction with wooden blocks, with some children more interested in the destruction phase than others.
Most humans appreciate a good implosion. Here's 20 minutes of awesome implosions.
The problem with most toys as I recall was the destruction phase was sorely lacking.
Chaos (e.g. "evolution") is an order that eludes our understanding (i.e. incompletely or insufficiently characterized) or ability to manage (e.g. computationally unwieldy).
Is there any beloved brand that associates itself with chaos? I don't think so!
So BLM is not beloved?
So Antifa is not beloved.
So the Democratic Party is not beloved?
[I'm referring to actual actions, not their PR releases.]
If we're talking only toys, try Jenga.
Is there any beloved brand that associates itself with chaos? I don't think so!
You don't associate alcohol (Tiger Beer) with chaos? I do.
I'd never heard of that brand. Turns out it comes from Singapore.
I'd have said Lionel when I was a kid.
even as our President is — or was once — a builder.
Even as? Or because?
Not as beloved as Lego, but:
"Jenga is a game of physical skill created by British board game designer and author Leslie Scott, and currently marketed by Hasbro. Players take turns removing one block at a time from a tower constructed of 54 blocks. Each block removed is then placed on top of the tower, creating a progressively more unstable structure." (from Wiki)
You have both building and systematically destroying in the same game, a game that only ends when the whole thing collapses. Wiki Gif here
I would also add Rock 'Em Sock 'Em Robots. Just because Rock 'Em Sock 'Em Robots rock.
I am Laslo.
I've heard that the Lego stores are re-opening. People are lined up for blocks.
Did you know? The Armour Hot Dog song can be used with any type of highly processed meat byproduct!
(The difference between Jenga and regular blocks: the destruction in Jenga is not capricious -- to destroy is to lose).
I am Laslo.
Grand Theft Auto
Is there any beloved brand that associates itself with chaos?
Trump.
Is there any beloved brand that associates itself with chaos?
Trump.
Where was Althouse Blogging Industries on the list?
There are tiny Lego variants called nanoblocks, of which one can construct tiny things.
The Associated Press and its new stylebook rule of capitalizing the B in Black when referring to a person who is Negro (is that formal word allowed anymore?) is NOT one of my favorite brands. I find this rule very disturbing. I have now read several articles in my local paper which are AP stories and have seen this new dictum in action. It highlights the race of the person in an ominous way...esp. since the contrast is overly evident when it's mentioned in the same article that someone is white (lower case w). What happened to being color blind in news stories? Wasn't that the rule once?
Long ago, when intelligence was more valued, a favorite toy was the Erector set. I had one when I was five. Years later I operated on the man who spent decades designing the toys and writing the manuals on how to assemble them.
The story of the Erector Set.
The chaos presidency, not by choice, or maybe it is. 4 years of chaos has culminated in the chaos we see today. Who was it, Who was actually a member of Trump’s own cabinet that advocated “burning it all down”? Steve Bannon.
“A lot of people live better without having a job, than with having a job. I’ve had it where you have people and you want to hire them, but they can’t take the job for a period of nine months because they’re doing better now than they would with a job.”
“You know what solves it? When the economy crashes, when the country goes to total hell, and everything is a disaster, then you’ll have riots to go back to where we used to be, when we were great.”
MAGA!
"What about Erector Sets? Hard to tear those apart."
No one had enough money to buy an Erector Set.
I don't think Jenga is associated with chaos. It's just that you begin with the thing already built. The goal is to preserve the structure, so you're always looking at it and perceiving what order is left to it and what's the least important element of that order. I think that makes you very attentive to order and antagonistic to chaos.
But you are rooting for chaos when it's the other person's turn.
Legos are simultaneously loved and hated, as any parent who's ever stepped on one in bare feet will attest.
Put more simply blocks were hard, legos are easy.
Talkwalker is my most-loved brand of social analytics firms because they did not figure the actual number of positive comments into their formulation of most-loved brands, which gave them a unique list of companies that have a small number of passionate fans, rather than a list of the most-loved brands.
No one had enough money to buy an Erector Set.
Since hundreds of thousands were sold, I guess you were really poor. You probably were a child late enough that the toy was declining in its popularity. Too complicated.
No love for Kenner Building and Panel sets? They are what we graduated to after we outgrew Lincoln Logs.
Erector Sets are advertised in the Sears 1969 Christmas catalog, which millions of middle-class parents used to buy presents. The cost? $17.99. Adjusted for inflation that is about $110-120. Expensive, yes, but what does an Xbox One cost today? $299.
I'd say the Erector Set is a better investment in your child's mental health and motor skill development.
"Is there any beloved brand that associates itself with chaos?" Progressivism. Antifa.
Trump has governed as a conservative (to the extent that the Dems/media have let him). Conservatism is the opposite of chaos.
Is there any beloved brand that associates itself with chaos? I don't think so!
Motorcycles, surfboards, wetsuits, skis, mountain bikes, any other white male dominated adventure sport. The top brand: O'Neill from Santa Cruz
Long ago I had an erector set that was my uncles, he got it as a kid. I could build a Farris wheel. It had a small electric motor you could bolt to the framework with a little pinion gear on the output shaft that would turn a line shaft with leather belts on pulleys that would turn the whole damn thing. The motor did not work on batteries but plugged into the wall, that was an exceptional experience for a kid. Better than my small electrically heated steam engine.
Lego went over to the dark side many years ago when it began selling recipe kits for castles and Millennium Falcons, etc. Also those little figures (aka "figs") that allowed the company to extend its franchise with "The Lego Batman Movie," among others.
This is canny marketing, but it comes at the cost of any claim to inspiring creativity in children.
I didn't have any Legos growing up- I Lincoln Logs. I think Lincoln Logs still exist, but probably not for much longer.
My best friend and neighbor had Lincoln Logs, an erector set, etc., when I was a kid, and he built things. I appreciated the orderliness and sense of accomplishment these toys could bring, in contrast to what we had in my bigger and more chaotic family, with bits and pieces of hand-me-down Tinker Toys, etc., that might as well have been rocks and bones at a Neolithic campsite.
"Girder and Panel", Rick. Loved those when I was a kid.
In my childhood, when dinosaurs roamed the earth, it was American Bricks. First the wood ones, then the plastic.
Wittgenstein played a language game with blocks, slabs, pillars and beams.
Panty and Girdle
“ Is there any beloved brand that associates itself with chaos? I don't think so!”
Biden is out polling Trump.
I'd say the Erector Set is a better investment in your child's mental health and motor skill development.
I agree but kids are not into things that require patience and assembly. I gave my grandson these electrical plug boards but I don't think he paid attention to them. Chemistry sets are definitely out. I had two big ones.
Rolling Stones. Passionate fans. Chaos.
Don't forget Bill Ding!
Legos are simultaneously loved and hated, as any parent who's ever stepped on one in bare feet will attest.
People who walk on hot coals or broken glass say that Lego are the most painful thing to step on.
"Michael said... Trump has governed as a conservative"
But his brand is chaos. He says he will do many things, and he speculates about or asks whether he should do many more. Yet he does very little.
(I suspect that is one reason why the economy crawled under Obama and boomed under Trump. All businesses needed was some confidence that the umpire would not abruptly change the rules to punish the winners.)
Ooooohhhh!:
In a written statement, the president excoriated Mr. Bannon as a self-promoting exaggerator who had “very little to do with our historic victory” in the 2016 presidential election and was “only in it for himself.” Rather than representing Mr. Trump’s hard-core political base or supporting his agenda to “make America great again,” Mr. Bannon was “simply seeking to burn it all down,” the president said.
LEGO
@LEGO_Group
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Jun 4
We’ve seen incorrect reports saying we’ve removed some LEGO sets from sale. To be clear, that is not the case and reports otherwise are false. Our intention was to temporarily pause digital advertising in response to events in the US. We hope this clears things up.
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(4 mil to antiracism programs for kids..)
Yancey,
A lot of Lincoln car owners are getting nervous..
“No one had enough money to buy an Erector Set.”
I had one, somehow, and we were not well off—lower middle class, at best.
I also had a chemistry set—I got it when I was in 3rd grade from my older brother, who was a college freshman.
And a Tyco racing set.
Never heard of Tiger Beer. Should I pretend I have from now on?
I had two toys based on destruction as a kid. One was a working model guillotine made by Aurora Plastics: You could behead the victim over and over. The second was Milton Bradley's "Dynamite Shack" in which you loaded sticks of "dynamite" down the shack's chimney using a pair of plastic thumbs before it exploded. Both toys were banned by dogwood ears and ninnies.
Rhhardin mentioned Lionel -- they used to make a spring-loaded exploding boxcar. I bought a vintage one for my son when he was little.
"Dogooders" not dogwood ears"
chickelit said...
“I had two toys based on destruction as a kid. One was a working model guillotine made by Aurora Plastics: You could behead the victim over and over. The second was Milton Bradley's ‘Dynamite Shack’ in which you loaded sticks of ‘dynamite’ down the shack's chimney using a pair of plastic thumbs before it exploded. Both toys were banned by dogwood ears and ninnies.”
I had a time bomb toy (you played hot potato with it) and an Evel Knievel car that flew apart on impact (over and over).
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