"Well, the treadmill you’ve been on for decades just stopped. Bam! And that feeling you have right now is the same as..."

"... if you’d been thrown off your Peloton bike and onto the ground: What in the holy fuck just happened? I hope you might consider this: What happened is inexplicably incredible. It’s the greatest gift ever unwrapped. Not the deaths, not the virus, but The Great Pause. It is, in a word, profound.... What the crisis has given us is a once-in-a-lifetime chance to see ourselves and our country in the plainest of views.... If we want to create a better country and a better world for our kids, and if we want to make sure we are even sustainable as a nation and as a democracy, we have to pay attention to how we feel right now. I cannot speak for you, but I imagine you feel like I do: devastated, depressed, and heartbroken. And what a perfect time for Best Buy and H&M and Wal-Mart to help me feel normal again. If I could just have the new iPhone in my hand, if I could rest my feet on a pillow of new Nikes, if I could drink a venti blonde vanilla latte or sip a Diet Coke, then this very dark feeling would go away.... What is about to be unleashed on American society will be the greatest campaign ever created to get you to feel normal again. It will come from brands, it will come from government, it will even come from each other, and it will come from the left and from the right.... This is our chance to define a new version of normal, a rare and truly sacred (yes, sacred) opportunity to get rid of the bullshit and to only bring back what works for us, what makes our lives richer, what makes our kids happier, what makes us truly proud. We get to Marie Kondo the shit out of it all.... But only if we resist the massive gaslighting that is about to come. It’s on its way. Look out."

Writes Julio Vincent Gambuto in "Prepare for the Ultimate Gaslighting/You are not crazy, my friends" (Medium).