May 25, 2018

Robert Indiana's last sculpture — in the style of his iconic "LOVE" — "BRAT."

"Brat," meaning bratwurst, commissioned by Johnsonville Sausage, the Wisconsin manufacturer of brats.  There's a lawsuit accusing Indiana's associates of taking advantage of him in his old ages, the NYT reports, and the revelation of "BRAT" seems
[A] company that had long acted as Mr. Indiana’s business agent, Morgan Art Foundation, accused [Michael McKenzie, an associate of Mr. Indiana, who worked with the fabricators of "BRAT"] and the artist’s caretaker in Maine of isolating him from his old friends and business connections so they could market unauthorized or adulterated versions of his work....
McKenzie noted that Indiana had renamed himself after his home state and was into midwesternness, and brats are a big Wisconsin thing, but no one seems to be saying that Indiana had a special love of brats. I guess the question is whether Indiana chose to make money by trading on "LOVE."

It seems particularly prostitute-y when LOVE is for sale.

I feel sorry for Johnsonville Sausage, which bought something cool for itself and now finds a cloud hanging over it.

Pop art has always had playful reference to commercial art, so are commissions like "BRAT" really a sellout?

Here's a photo of one of Indiana's "LOVE" sculptures I took the last time I was in Indianapolis:

DSC05291

Indiana did many versions of "LOVE." Here's a list at Wikipedia. If he did all those, why wouldn't he do "BRAT"? How serious was he about "LOVE"? And, more importantly (from a Wisconsin perspective), how serious are brats?

25 comments:

Michael said...

That is not a "sculpture."

rehajm said...

Lewitt photo bomb

Bill, Republic of Texas said...

The photo of the original sculpture in Indianapolis shows it outside in a beautiful setting. Althouse photos shows it inside just kinda dumped there. Why would they move it inside. Maybe Indianapolis has two?

Darrell said...

At least it wasn't
FU
CK

Darrell said...

Or--
D
E
K
C
U
F
(Fucked up)

Paco Wové said...

That is not a "sculpture."

It's more like an ad campaign.

gilbar said...

Johnsonville Brats ALWAYS have a cloud hanging over them...
a cloud of delicious Brat smoke!!

AllenS said...

I was a big Johnsonville fan, then, I discovered Louies! The most bestest meats evah!

LINK FOR MOST EXCELLENT

Meade said...

I love brats but I love turtles wurst.

tcrosse said...

Good authors too who once knew better words. Now only use four letter words writing prose, anything goes.

Ralph L said...

It seems particularly prostitute-y when LOVE is for sale.

I would go with gold-diggy, but that could be a rapper's name.

Ignorance is Bliss said...

I think Johnsonville should get Melania to do their next ad campaign:

Be Wurst

tcrosse said...

No matter how you slice it, it's still horse cock.

Birches said...

I think BRAT is a nice play on LOVE. Take the money and run.

LordSomber said...

"There's something about an underdog that really inspires the unexceptional."

-- Robert California

robother said...

Why Robert Indiana? Couldn't Johnsonville find a Wisconsin-bred sculptor? We grew up singing

My name is jon johnson,
I come from Wisconsin
I verk in de lumberyards there
The people I meet
Ven I walk down de street
Ask me, vhat is your name and I say...

Wince said...

Didn't a study just come out saying all this shit will kill you, no matter how little you consume?

Especially...

LO
VE

Inga...Allie Oop said...
This comment has been removed by the author.
Ken B said...

Johnsonville brats have MSG.

Inga...Allie Oop said...

Milwaukee’s finest wurst, Usinger’s. Try the Hungarian and Linguica.

I’m in love with these sausages. Klements is good, but Usingers is the best.

MadisonMan said...

B is for the gas you bring to me
R is for the relish that I see
A is anytime is always grilling bratwurst time and
T is that great feeling when I see a brat appealing.

MadisonMan said...

It's Bratfest weekend in Madison. I probably will not partake this year, but who knows. It's not very appealing to me to go to the Coliseum (okay - the Alliant Energy Center) when it's super hot and there are throngs of people and it's sunny.

mikee said...

Prostitute-y isn't when LOVE is sale.
Prostitute-y is when the seller makes their money on volume sales.

And brats are the tapioca of the sausage world.
Next time you're in Texas, Althouse, have half a hotty at Rudy's or a link at Southside in Elgin.

Deanna said...

This Wisconsin transplant votes for a little shop in Superior for best brats. AllenS - check them out. Superior Meats on Tower Avenue. Last time I checked they didn't ship to Alaska because if they did I would pay ridiculous shipping costs to get them sent up here. Especially the cranberry/wild rice ones. Check out their incredible variety at this link:

http://superior-meats.com/index.php?option=com_content&view=article&id=25&Itemid=134

tcrosse said...

Karmarczuk's in Nordeast Minneapolis makes some damn good sausages of various types. One day I was buying some of my favorite Ukrainian ham sausage and another customer was telling the guy behind the meat counter how he soaks the sausages in beer before grilling them. The guy behind the counter exploded at him "What are you, Nuts ? You ruin my sausages like that ! No sausages for you !"