"There are many pornographers, but what, within the realm of pornography, earns you a substantial obituary in The New York Times?"

"Some day we'll see how they treat Hugh Hefner, who made pornography clean, commercial and classy, but today we read about the death of Al Goldstein: '... The manifesto in Screw’s debut issue in 1968 was... 'We promise never to ink out a pubic hair or chalk out an organ...'... Apart from Screw, Mr. Goldstein’s most notorious creation was Al Goldstein himself, a cartoonishly vituperative amalgam of borscht belt comic, free-range social critic and sex-obsessed loser.... ' In later years, it became impossible to get famous for being a loud sleazy guy with a magazine, and the idea of anyone 'inking' out pubic hair seems mostly puzzling...."

So I wrote back in 2013, and now the day has come when I can read the substantial obituary for Hugh Hefner in the NYT. I've already written 2 posts, the first 2 of the day, on the death of the gargantuan cultural icon Hugh Hefner. Let me then, at long last, get to the NYT obituary:

Hefner the man and Playboy the brand were inseparable. Both advertised themselves as emblems of the sexual revolution, an escape from American priggishness and wider social intolerance. Both were derided over the years — as vulgar, as adolescent, as exploitative, and finally as anachronistic. But Mr. Hefner was a stunning success from his emergence in the early 1950s. His timing was perfect.

He was compared to Jay Gatsby, Citizen Kane and Walt Disney, but Mr. Hefner was his own production. He repeatedly likened his life to a romantic movie; it starred an ageless sophisticate in silk pajamas and smoking jacket, hosting a never-ending party for famous and fascinating people.

The first issue of Playboy was published in 1953, when Mr. Hefner was 27 years old, a new father married to, by his account, the first woman he had slept with.

He had only recently moved out of his parents’ house and left his job at Children’s Activities magazine. But in an editorial in Playboy’s inaugural issue, the young publisher purveyed another life:

“We enjoy mixing up cocktails and an hors d’oeuvre or two, putting a little mood music on the phonograph and inviting in a female acquaintance for a quiet discussion on Picasso, Nietzsche, jazz, sex.”

A boy's fantasy of adulthood and sophistication.

Mr. Hefner began excoriating American puritanism at a time when doctors refused contraceptives to single women and the Hollywood production code dictated separate beds for married couples. As the cartoonist Jules Feiffer, an early Playboy contributor, saw the 1950s, “People wore tight little gray flannel suits and went to their tight little jobs. You couldn’t talk politically.... You couldn’t use obscenities. What Playboy represented was the beginning of a break from all that.”...

In “The Playboy Philosophy,” a mix of libertarian and libertine arguments that Mr. Hefner wrote in 25 installments starting in 1962, his message was simple: Society was to blame. His causes — abortion rights, decriminalization of marijuana and, most important, the repeal of 19th-century sex laws — were daring at the time. Ten years later, they would be unexceptional.

“Hefner won,” Mr. Gitlin said in a 2015 interview. “The prevailing values in the country now, for all the conservative backlash, are essentially libertarian, and that basically was what the Playboy Philosophy was. It’s laissez-faire. It’s anti-censorship. It’s consumerist: Let the buyer rule. It’s hedonistic. In the longer run, Hugh Hefner’s significance is as a salesman of the libertarian ideal.”

Born in 1926, he was raised "with a lot of repression" by Methodists, but he found his way through drawing comics, first as a child, in high school (where he "'I reinvented myself' as the suave, breezy 'Hef,"  and in college as the editor of the humor magazine. He came up with Playboy as "a vehicle for his slightly randy cartoons."

What did his cartoons like like? I found this (click to enlarge and read ("This is me, dreaming about women in general!"))

More here.

The NYT devotes the mid-section of the obituary to the feminist challenge. Gloria Steinem did undercover research as a "bunny" in the Playboy Club in 1963 and discovered that it's hard work, the outfits are uncomfortable, and the customers are (as the Times puts it) "vulgar."

Another feminist critic, Susan Brownmiller, debating Mr. Hefner on a television talk show, asserted, “The role that you have selected for women is degrading to women because you choose to see women as sex objects, not as full human beings.” She continued: “The day you’re willing to come out here with a cottontail attached to your rear end. …”

Mr. Hefner responded in 1970 by ordering an article on the activists then called “women’s libbers.” In an internal memo, he wrote: “These chicks are our natural enemy. What I want is a devastating piece that takes the militant feminists apart. They are unalterably opposed to the romantic boy-girl society that Playboy promotes.”

The commissioned article, by Morton Hunt, ran with the headline “Up Against the Wall, Male Chauvinist Pig.” (The same issue contained an interview with William F. Buckley Jr., fiction by Isaac Bashevis Singer and an article by a prominent critic of the Vietnam War, Senator Vance Hartke of Indiana.)

Mr. Hefner said later that he was perplexed by feminists’ apparent rejection of the message he had set forth in the Playboy Philosophy. “We are in the process of acquiring a new moral maturity and honesty,” he wrote in one installment, “in which man’s body, mind and soul are in harmony rather than in conflict.” Of Americans’ fright of anything “unsuitable for children,” he said, “Instead of raising children in an adult world, with adult tastes, interests and opinions prevailing, we prefer to live much of our lives in a make-believe children’s world.”

The 3 quoted sentences from that internal memo are fascinating. The first 2 talk tough, calling for a hard fight, but the third one makes an argument that belongs in a sweet, soft fight: The feminists want to say that we're alienating men and women — with domineering men and oppressed, insignificant women — but we're the ones who are for "the romantic boy-girl society." What do women want? A lot of us love the ideal of a romantic boy-girl society. It's interesting that Hef wrote "boy-girl" and yet later publicly talked about the "adult world" and rising above the "make-believe children’s world."

Marilyn Monroe appears twice in the obit, first as the nude model in the first issue of Playboy and second as the long dead body in a mausoleum next to which the newly dead body of Hugh Hefner will lie.