Althouse: "Between new shops, expansions, and menu upgrades, 2017 is set to be the breakout year for edible cookie dough."

June 27, 2017

"Between new shops, expansions, and menu upgrades, 2017 is set to be the breakout year for edible cookie dough."

"Dō — based in New York City, where there is a line for everything — certainly garnered a lot of publicity during its January opening, but it wasn’t the only doughy debut of the year. In February, Tart Sweets bakery in Winston-Salem, North Carolina, started selling its dough in 'doughwiches' and by the scoop through its cookie dough bar.... Earlier this year, Yoyo Berri frozen yogurt shops in Nebraska and South Dakota started offering raw cookie dough to liven up yesterday’s snack craze...."

Eater reports, giving the answer to my main question and using that word I've told you not to use.

My main question about eating cookie dough is: What about the problem of raw eggs and salmonella? The answer is they use "pasteurization and heat treatment" — i.e., the eggs are not raw. So if you like your cooked eggs with lots of sugar and flour mixed in, you're ready to enjoy this trendy dessert.

The word I told you not to use is, of course, "garner."

36 comments:

Kevin said...: The word I told you not to use is, of course, "garner."

What if you happen to be Jennifer?; 6/27/17, 6:48 AM
exiledonmainstreet, green-eyed devil said...: What is new about cookie dough? Ben and Jerry's made cookie dough ice cream back in the early 1990's.; 6/27/17, 6:52 AM
Kevin said...: Doesn't this seem yet another step in the infantilization of the American consumer?

We've gone from dessert stores to ones that only sell cupcakes.
We've gone from hair salons to places where they just blow warm air from the hair dryer on you.
And now we're going from buying cookies to eating raw dough.

What's next? A place on Rodeo Drive where you stop in to lick the remaining frosting or cake batter from the bowl? No actual cakes or frosting anywhere, just bowls with a bit of something on the sides and bottom you can eat off your finger or a rubber spatula?

After that, we're all set for the adults eating baby food craze. "Girl, let's grab Lisa and go downtown for some carrots and strained peas! We can do that, 'here comes the airplane' thing to each other!"; 6/27/17, 7:01 AM
Laslo Spatula said...: Small servings are a Microdoughs.

I am Laslo.; 6/27/17, 7:01 AM
urbane legend said...: If the eggs aren't raw the stuff isn't cookie dough. Cookie dough eating expert here.; 6/27/17, 7:02 AM
TreeJoe said...: Cookie Dough is magical. Why has it taken so long to build a business around it?

Regulations, that's why. Damn red tape.; 6/27/17, 7:06 AM
rehajm said...: What's next? A place on Rodeo Drive where you stop in to lick the remaining frosting or cake batter from the bowl? No actual cakes or frosting anywhere, just bowls with a bit of something on the sides and bottom you can eat off your finger or a rubber spatula?

OMG I'm totally stealing this!!!!; 6/27/17, 7:17 AM
rehajm said...: How does Beater Bar sound?; 6/27/17, 7:21 AM
Kevin said...: How does Beater Bar sound?

Anything with "beat" in it should be run through Urban Dictionary.; 6/27/17, 7:22 AM
Ann Althouse said...: "What is new about cookie dough? Ben and Jerry's made cookie dough ice cream back in the early 1990's."

I think because they're just serving scoops of cooke dough... without the ice cream. Am I wrong? Are they saying "cookie dough" to mean "cookie dough ice cream"? That would seem to be totally boring. It's only interesting if adults are now excited about going to a shop where they are served a scoop of what seems to be just dough!; 6/27/17, 7:35 AM
Ignorance is Bliss said...: The FDA raw cookie dough warning isn't for the reason you think

We know we aren't technically supposed to eat raw cookie dough. The raw eggs are a salmonella risk. But if we're all being really, truly honest with ourselves, and with one another, we can acknowledge we've eaten raw cookie dough before, and we probably didn't get sick from it.

But this time, the eggs aren't the problem. The flour is.
...
Some good news for people who still need their raw cookie dough fix: Raw cookie dough ice cream sold in stores is safe. The dough in those products is made with treated flour and pasteurized eggs.; 6/27/17, 7:37 AM
sean said...: Sterilized eggs aren't "cooked." I sterilize mine when I make royal icing. They have to be heated to between 140 and 150 for three to five minutes. If you break them open after that treatment, I assure you that you will classify them as "raw" not "cooked."; 6/27/17, 7:38 AM
clint said...: Supermarkets have been selling chocolate chip cookie dough in a tube for at least thirty years.

People have been buying the dough and eating it uncooked for at least thirty years.

In other news, kids these days have discovered this new sex act that they're totally sure their parents and grandparents never thought of!; 6/27/17, 7:54 AM
Ralph L said...: I prefer pound cake batter.
TMI: For decades, egg yolks not thoroughly cooked have given me the runs the next day, and sometimes even then. It isn't just salmonella. Most Ice cream, salad dressings, most egg dishes. Pasteurized eggs weren't much better. I think it's an allergy, because now that I'm not around cats at all, my tolerance is better.; 6/27/17, 7:55 AM
clint said...: So the real question we're all afraid to ask in this post-apocalyptic dystopian inferno:

How many scoops of cookie dough does President Trump get?; 6/27/17, 8:04 AM
Darrell said...: I told them to go with irradiation, but did they listen?; 6/27/17, 8:05 AM
Darrell said...: Ralph L said . . .

Sounds like lactose intolerance. It can develop at any time, btw. Try LACTAID before and see if it goes away.; 6/27/17, 8:08 AM
Anne in Rockwall, TX said...: I still get regularly razzed by my siblings for stealing a tube of cookie dough from the fridge and keeping it in my nightstand for a week. Mom had a heck of a time figuring out why i had a week-long stomach ache.

That was 46 years ago, so Pillsbury has been making it that long.; 6/27/17, 8:08 AM
tcrosse said...: I used to work for the company that makes tubes refrigerated cookie dough. One of the marketing guys told me that they figured 40% of the stuff never saw the inside of an oven.; 6/27/17, 8:14 AM
Bob Boyd said...: Cookies in the larval stage.; 6/27/17, 8:44 AM
Ralph L said...: Sounds like lactose intolerance. It can develop at any time, btw. Try LACTAID before and see if it goes away.
Thankfully, that isn't the problem, because I could never give up dairy.
Egg yolks, pepper, caffeine, pre-seasoned foods.; 6/27/17, 9:06 AM
Ann Althouse said...: "Supermarkets have been selling chocolate chip cookie dough in a tube for at least thirty years. People have been buying the dough and eating it uncooked for at least thirty years."

The thing of eating cookie dough goes back to the time when people made their own cookies and the process left the egg beaters and bowl coated in the dough. The children were given these things to lick clean while they waited for the actual cookies. This was the norm, and the childhood memory carried over and resulted in adults buying pre-made dough or "cookie dough" ice cream. Later, it seems, there were people who never even heard of the old practice of licking the implements and just bought cookie dough to eat and had no childhood nostalgia to enhance the experience. Sad!; 6/27/17, 9:08 AM
Ann Althouse said...: "Sterilized eggs aren't "cooked." I sterilize mine when I make royal icing. They have to be heated to between 140 and 150 for three to five minutes. If you break them open after that treatment, I assure you that you will classify them as "raw" not "cooked.""

I understand what you are saying, but I still insist on the word cooked. They are not raw eggs if they are pasteurized. They may have the form of raw eggs, and I'm glad there's a way to have a safe ingredient in this form.; 6/27/17, 9:10 AM
n.n said...: The day that America became obese. Moderation is in progressive supply.; 6/27/17, 9:36 AM
Ralph L said...: just bought cookie dough to eat and had no childhood nostalgia to enhance the experience. Sad!
Also decadent and disgusting.

Going for another glass of cooked milk....; 6/27/17, 9:44 AM
exiledonmainstreet, green-eyed devil said...: "The thing of eating cookie dough goes back to the time when people made their own cookies and the process left the egg beaters and bowl coated in the dough. The children were given these things to lick clean while they waited for the actual cookies."

My mother was a dreadful cook but a great baker who made cakes and cookies from scratch. Eating pre-made, store bought dough would besmirch the memory of scooping up mom's delicious batter.

A Learning Company course on the history of food explained that Pillsbury cake and cookie mixes were originally made with dried egg powder mixed in, so all the housewife had to do was add water. That didn't test very well though, because the women who tried it didn't like it. Adding fresh eggs made them feel like they were actually "baking" something.; 6/27/17, 10:16 AM
Ralph L said...: Adding fresh eggs made them feel like they were actually "baking" something.
My late step-monster made angel food cake from a mix (powdered egg whites and flour/sugar in bags), and that was all she baked. She re-did three kitchens at (my father's) great expense, but the extent of her cooking was to open a can.; 6/27/17, 10:26 AM
Om said...: There's a company called The Cookie Dough Cafe that's been selling edible cookie dough in grocery stores for quite a while. They got a deal on Shark Tank some years ago.

https://www.thecookiedoughcafe.com/

Tastes great!; 6/27/17, 12:51 PM
tcrosse said...: When I worked for the outfit that manufactures refrigerated tubes of cookie dough (which shall remain nameless), I suggested to one of the product managers that they optimize it specifically to be eaten raw, although "Eat It Raw" would not be a good slogan. He told me they already did. It's safe to eat raw, but they couldn't possibly recommend it, wink wink.; 6/27/17, 1:02 PM
Ruth Anne Adams said...: The Nau-Ti-Gal Sunday Brunch has been featuring cookie dough on its buffet for over 25 years.; 6/27/17, 1:18 PM
Quaestor said...: The word I told you not to use is, of course, "garner."

We get it.
We acquire it.
We obtain it.
We come by it.
We receive it.
We gain it.
We take possession of it.
We procure it.
We secure it.
We collect it.
We gather it.
We hook it.
We net it.
We land it.
We achieve it.
We attain it.
We grab it.
We bag it.
We score it.

We garner your meaning.; 6/27/17, 2:03 PM
Rabel said...: Per the CDC in 2010, 1.2 of 10,000 eggs contain Salmonella bacteria. For a reasonably healthy adult, eating that 1 in 10.000 egg has a mild to non-existent effect.

Walk on the wild side and eat the cookie dough. Wash it down with a hit of LSD cooked up in a renegade chemist's basement lab. Free your mind and your bowels.; 6/27/17, 2:04 PM
bwebster said...: I'm in NYC to testify as an expert witness (except I'm going to have to come back next week, since the judge just changed the schedule). While walking back to my hotel (40th st) from the Federal Courthouse, I happened to pass by...Dō. And it caught my eye, not because of the name or I was looking at it, but because there was in fact a line of people waiting to get it. I saw the line across the street, looked over, and recognized the name from this post. I have a photo on my phone if you'd like me to send it along.; 6/27/17, 2:52 PM
Gahrie said...: When i was much younger, I used to take packaged cake mixes and mix them with water in a bowl and then eat the mix. Think liquid brownies.; 6/27/17, 4:20 PM
Ann Althouse said...: I used to eat Jello in powdered form right from the box.

And I used to have a group of friends who enjoyed eating Fizzies tablets without dropping them in water (and dissolving them, as intended, into a drink that was halfway between Kool-Aid and Alka-Seltzer).; 6/27/17, 8:06 PM
jg said...: fresh cookie dough is a joy.
also, frozen (roll in wax paper, take slices)
storebought cookie dough i've tried is just sad; 7/3/17, 12:22 AM