"Therapeutic cuddling is cuddling designed as a non-sexual way to stimulate oxytocin, the love hormone, which makes you feel safe and connected to others."

"These people are really lonely... There's a lot of need for touch," said the proprietor of Madison's Snuggle House, Matthew Hurtado. The City of Madison seems to be dragging its heels, fretting over the possibility of prostitution, and the place has had to delay opening.

According to Hurtado, there are 300 clients waiting for cuddling sessions, and that if the Madison sugglery is like NY's Snuggery, the clients are likely to be old people who — as the article paraphrases it — have "lost their spouses."

Lost their spouses? That sounds like carelessness. You know how old people are. Yes, they are old, so their spouses are more likely to die than the spouses of younger folk. But it's not the use of loss for death that bothers me. It's "spouse." What's the sex balance in that New York clientele? Are we talking about women and men or mostly (or nearly all or all) men?

Anyway, I note that "The Snuggle House occupies former law offices." Make a list of ways in which snuggling is not like lawyering and, next to it, a list of ways in which they are the same. On which list do you put "raises fear of prostitution"?

ADDED: Comment at the link: "I just know I'm going to get Snuggle House and Waffle House mixed up."