In the 1970's, Mr. Perdue started the ad campaigns that would make him famous. He appeared in 200 different ads from 1971 to 1994.
It helped that he looked like a chicken. And Ross Perot. And Edward I. Koch, the mayor of New York. His bald head, droopy-eyed expression and prominent nose made people smile and feel comfortable with him. They tended to trust him more than they did slick-looking announcers.
April 2, 2005
"It helped that he looked like a chicken."
Frank Perdue died:
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