Thinking about death, thinking about Bush and Kerry.

Reuters reports on some scientific studies that supposedly shed some light on voter behavior and candidate strategy:

Another study focused directly on Bush and his Democratic challenger, Massachusetts Sen. John Kerry.

The volunteers were aged from 18 into their 50s and described themselves as ranging from liberal to deeply conservative. No matter what a person's political conviction, thinking about death made them tend to favor Bush, [Sheldon] Solomon said. Otherwise, they preferred Kerry.

"I think this should concern anybody," Solomon said. "If I was speaking lightly, I would say that people in their, quote, right minds, unquote, don't care much for President Bush and his policies in Iraq."

He wants voters to be aware of psychological pressures and how they are used.

"If people are aware that thinking about death makes them act differently, then they don't act differently," Solomon said. Solomon says he personally opposes Bush but describes himself as a political independent who could vote Republican.

Hmmm ... Solomon sounds a tad biased. And is it unrealistic to be aware of the potential for death when thinking about who ought to be President? And where is the study that shows that if people are aware of a psychological force, it doesn't affect them anymore?

I wonder exactly what was done here to make people "think about death." The article says that in an earlier study the subjects were just told to contemplate their own deaths. If they were just asked to think about dying and then shown pictures of the two candidates, Kerry's physical appearance might have skewed the results. Kerry's undertaker-like appearance may have caused then to lurch toward Bush.