“Consumers are not as optimistic,” says Miriam Quart, president of ad agency Madison Avenue Consortium. “They are looking back at the ‘good ol’ days.’ It’s a great time to work the nostalgia angle in advertising.” Instead of positioning traditional products as aspirational, several marketers hope to reconnect consumers with forgotten comfort brands.And, supposedly, we feel like washing our hair with Pert and chowing down on Little Debbie cakes and Planter's peanuts.
December 23, 2010
According to Forbes. These are actual commercial brands. Not political stuff ... like the GOP.