“Consumers are not as optimistic,” says Miriam Quart, president of ad agency Madison Avenue Consortium. “They are looking back at the ‘good ol’ days.’ It’s a great time to work the nostalgia angle in advertising.” Instead of positioning traditional products as aspirational, several marketers hope to reconnect consumers with forgotten comfort brands.And, supposedly, we feel like washing our hair with Pert and chowing down on Little Debbie cakes and Planter's peanuts.
December 23, 2010
The "Comeback Brands" of 2011.
According to Forbes. These are actual commercial brands. Not political stuff ... like the GOP.
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29 comments:
Lucky Strike means fine tobacco
Chevy's come back?? No, it just got a bunch of taxpayer money to pay off the UAW. The only American cars that are selling belong to Henry Ford.
Oh, and that post about Spidey? Don't forget movies about snack foods.
Don't forget the "Kodak moment." The 20-somethings will have no idea what it refers too.
Eat more Kelloggs Raisin Bran, especially after smoking marijuana.
LOL, trad.
Some of it has to do with the success of the Mad Men show, I think. But I also saw this developing over the last several years as well in men's products, which they started to call 'retrosexuals'. Brushes and straight razors were making a comeback, as were more traditional barber shops. Heck, I started using an old Gillette safety razor a few years ago, along with Foamy, Barbasol, etc., partly because I was starting to become fascinated by early-'60s culture (way before Mad Men) but mostly because it was far cheaper and I got as-good-to-better results than the $2 4/5/6-blade cartridges that were coming out.
As usual, I remain so far ahead of the cultural curve it hurts.
Hey! Some of us never stopped washing our hair with Pert and chowing down on Little Debbie cakes and Planter's peanuts!
I saw an ad for real ink pens with nibs and ink cartridges. That would be fun to get one of those again for Christmas.
I agree with edutcher. I'm really lusting after that 2011 Mustang. More horsepower than I really need and about 1/3 worse gas mileage than my Corolla, but it looks fast even when it's parked.
I saw a commercial last night for Alka Seltzer and it had that little cartoon guy in it. Ahh, heartburn...so retro.
Once the best plum tomatoes on the market: Progresso discontinued their canned tomato products this year, ending two generations of Italian/American tradition.
For anyone who has ever made a serious Italian sauce ("gravy") from scratch, nothing will ever be the same.
I guess Ayds hasn't quite made it back yet.
I would sell my soul if another past shaving practice comes back. More accurately, a non-shaving practice.
Peter
Cooking for the mob, Clemenza used Progresso.
I agree with edutcher. I'm really lusting after that 2011 Mustang.
I saw one a couple of days ago, with this license plate:
HI O4CER
Ahh, heartburn...so retro.
Drug companies can make a LOT more money by calling it "acid reflux".
Ha. People are buying Planters because some of their prices are lower than the Walmart store brand, Great Value.
I saw Speedy Alka-Seltzer was shilling for.....Alka-Seltzer again!
Almost Ali,
I use the Contadina brand sauce or tomatoes.
While tipping in a Aplle II+ or an Underwood. Watching Star Trek the very first season or Star Wars when Jabba was still a fat man, and you can say fat man. Rember how was when the other Carter was President. Eating at MacDonald without guilt or MTV was about music.I guess Pac Person can made a comeback but pong ...
And when don touch that dial had a meaning
Pert may be retro but it's a big step up from Suave.
Good choice (Contadina), AllenS. Up till about 20 years ago, Progresso was the gold standard when it came to canned tomatoes. Not even the best imports could compare, not when Progresso used only Vineland (NJ) tomatoes. Trouble was, their tomato products became so popular with Italian/Americans, they ran out of Jersey farmland. Then they were taken over by Pillsbury, and they really went downhill from there.
And when don touch that dial had a meaning
And "roll up" the window
Now, if they would only bring back Mr.Salty pretzles and cane sugar Cokes I would be in heaven.
Once the best plum tomatoes on the market: Progresso discontinued their canned tomato products this year, ending two generations of Italian/American tradition.
For anyone who has ever made a serious Italian sauce ("gravy") from scratch, nothing will ever be the same.
Try the Dei Fratelli brand. We make some pretty serious sauce with that stuff.
And when don touch that dial had a meaning
And "roll up" the window
Not to mention rotary phones.
And about shaving I've always used a Schick injector(push pull click click) and Skin Bracer aftershave (definitely not cologne)
E.M. Davis said...
Try the Dei Fratelli brand.
Good choice, emphasis on good.
Progresso's "secret" was in the soil, specifically Jersey soil. Also type; plum. Fratelli (Ohio) and others use "whole" varieties - good, but rarely great.
I was spoiled by Italian immigrants, who only used Progresso products. This was during the 50's & 60's - now their offspring use "Hunts," and Wesson oil... awful!
I was thinking these would be forgotten brands, like Prell. (I wonder if the professor was ever a Breck girl) But these brands are all current, like La-Z-Boy. In fact, new spokeswoman Brooke Shields is more of a forgotten brand than La-Z-Boy is.
Chicago was ringed by truck farms until the GIs got back from WW II with their new Bill of Rights and bought brand-new houses. The US's largest cannery was located in the suburb of Blue Island.
Six in One is the only tomato product.
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