"President Biden’s reelection effort will launch a pilot test of its 2024 organizing strategy... that aims to directly leverage the personal relationships of volunteers."

"The moves come as the Democratic National Committee has redirected its organizing efforts to a new smartphone app that encourages supporters to communicate with people in their own friend, family and community circles and then report those contacts back to the party’s voter file. This 'relational organizing' has become a growing part of Democratic campaigns for several cycles, outperforming traditional door-knocking and call sheet lists that volunteers have long used to contact strangers during campaigns...."

From "Biden team launches organizing pilot project in Wisconsin and Arizona/The reelection effort is focused on recruiting large numbers of volunteers to use their own relationships to spread the Biden message directly" (WaPo).