Here's some Brooks:
If you came of age with conservative values and around Republican politics in the 1980s and 1990s, you lived within a certain Ronald Reagan-Margaret Thatcher paradigm. It was about limiting government, spreading democracy abroad, building dynamic free markets at home and cultivating people with vigorous virtues — people who are energetic, upright, entrepreneurial, independent-minded, loyal to friends and strong against foes....But somehow that wasn't enough. Other Republicans offered other "paradigms." First on the list, Brooks himself!
On Sept. 15, 1997, William Kristol and I wrote a piece for The Wall Street Journal on what we called National Greatness Conservatism. We argued that the G.O.P. had become too anti-government.They argued for "ambitious national projects, infrastructure, federal programs to increase social mobility." Brooks thinks John McCain, in 2000, represented their idea. George W. Bush, who won that year, had his own paradigm: Compassionate Conservatism. That was, per Brooks, "an attempt to meld Catholic social teaching to conservatism." There were more paradigms offered up:
Sam’s Club Republicans, led by Reihan Salam and my Times colleague Ross Douthat, pointed a way to link the G.O.P. to working-class concerns. Front Porch Republicans celebrated small towns and local communities. The Reformicons tried to use government to build strong families and neighborhoods. The Niskanen Center is an entire think tank for people who have leapt from libertarianism.