More at "Crafty activists are trolling Hobby Lobby by rearranging in-store craft displays to spell ‘pro-choice’" in The Washington Post.
Shea’s fans — actress Wendi McLendon-Covey and columnist Dan Savage among them — have lauded the stunt as a clever, light-hearted way to draw attention to women’s health and the Hobby Lobby case. Her critics, meanwhile, have dismissed it as childish and misguided, less sticking it to “the man” and more inconveniencing a bunch of frazzled, innocent store employees....I'm torn. Making some noise = free speech. Yeah, speech doesn't necessarily persuade, but that's a good thing. I wouldn't say it's just noise. Speech is valuable precisely because it is not coercive. Sometimes we call speech "compelling," but it depends on what you say... and how you say it.
In either case, what Shea terms a “protest” or a “prank” is almost indistinguishable from trolling — provoking annoyance and fury, merely to infuriate and annoy. That’s not a criticism, but it’s certainly an intriguing commentary on the state of political discourse these days. We have reached a point where the end-game, perhaps necessarily, isn’t to convert hearts and minds — it’s just to make some noise.
The form of expression matters. Here, the speaker appropriates the store's merchandise (and employee labor) as a medium. And the medium is (part of) the message. This prankery strikes me as sort of fun-loving, a way to vent frustration, but I'm distracted by 2 things:
1. "Pro-choice" is the wrong word in the context where the business owners resisted being denied the choice about covering birth control and where that resistance is premised on their religion which they have the right to choose. Those who don't like the choices the business owners have made have the choice to shop elsewhere.
2. The pranksters are taunting those who have taken a strong stand based on religion. Are we really going to taunt people about religion? If you're inclined to say yes, do you really mean it, across the board for all religions, or is this a special willingness to taunt Christians? If it's special for Christians, why is that? Is it because you think it's okay to taunt what you think is the dominant group? If Christians like the ones your protesting against really were dominant, we shouldn't, in a democracy, end up with laws forcing them to do things against their conscience, so I'd say, the existence of the birth control mandate is evidence that they are not the dominant group, in which case, you're harassing a minority. Why would you do that? Is it that you feel safe picking on Christians?
ADDED: Have you ever moved merchandise around in a store as a way to make a political example? I'm trying to remember if I've ever done something like that. Moving books in a bookstore is the most common protest of this sort, like Code Pink's "Move Cheney's Book to the Crime Section of Bookstores!"
I'm seeing a list of 500 fun things to do at WalMart that I'm not going to link to. #1 is "Take shopping carts for the express purpose of filling them and stranding them at strategic locations." I didn't read the whole list, but it made me think of the "Shopping for Others" scene in the movie "Pecker."