Showing posts with label Emily Heil. Show all posts
Showing posts with label Emily Heil. Show all posts

August 23, 2023

"Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones."

Says the press release from Eggo, quoted in "Eggo’s ‘Brunch in a Jar’ sippin’ cream is a boozy, diabolical disaster" (WaPo).
Was this some kind of bizarre meal-replacement product, with the added bonus of a buzz (thanks to the 20 percent ABV)? No, apparently it’s meant to be consumed alongside … real Eggo waffles in their solid form.... [I]t’s a rich beverage infused with dessert flavors including banana pudding and dark chocolate and coffee....

The urge among food companies to booze-ify their offerings is apparently strong, no matter how improbable the resulting product. (See Arby’s french-fry-flavored vodka, Oreo Thins wine, Hellmann’s ‘mayo-nog,’ and the Velveeta martini.)...

I was irritated by the vague hillbilly cosplay of the [Eggo] container, a jar meant to conjure up moonshine, and the folksy droppin’ of the letter “g”...

I'm glad the elite WaPo writer — Emily Heil — is offended on behalf of the hillbillies of this world. But what about some empathy for the people who really do love waffles and are just wondering what alcoholic beverage to pair them with? 

ADDED: To paraphrase Obama: Why it is that, like, I can't just eat my waffle and sip my sippin' cream? Just gonna eat my waffle and sip my sippin' cream right now.

February 14, 2018

Cattily titled WaPo article about the wife of Treasury Secretary Steven Mnuchin is deflated by an embarrassing correction.

Emily Heil* writes "8 times Louise Linton tried to be relatable in her Elle interview." The correction is: "An earlier version of this story incorrectly identified the magazine Louise Linton spoke with. It was Elle, not Vanity Fair."

I understand the urge to take a shot at Louise Linton....
“I’m just a regular girl, and I’m not perfect, but I’m trying my best,” insists Linton, a sorta-actress who grew up in a castle in Scotland and who has heretofore crafted a public persona that has been likened to definitely-not-average figures like Marie Antoinette and Cruella de Vil. (Her sins of public excess include tagging an Instagram picture of herself with an array of designer-label hashtags, then lashing out against a critic in a condescending rant. In another iconic photo op, she posed in designer duds alongside Mnuchin at the Bureau of Engraving and Printing, flaunting a newly printed sheet of dollar bills with his name on them.)

So in this interview, Linton was clearly trying verrry hard to course-correct and convince people she is much more down-to-earth than she has previously indicated....
...  but you've got to make it look as though you're reading carefully and not just flailing impulsively.
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* I had to squint at the third letter of the last name to make sure it wasn't an "L," which would have been funny. And it's not entirely impossible. I think it would be cool for an opinionated journalist to be named Emily Hell. And don't tell me "Hell" can't be a last name. There's Richard Hell.