Garner says: "I like reading Klosterman. He’s a dorm-room philosopher and, on pop topics, the overthinker’s overthinker." Despite the headline for the review, Garner is less interested in the prediction of doom — which "takes up a relatively small portion of his book, mostly at the beginning and at the end" — and more interested in what else is in there: "The 'football is doomed' material is like a pancake that arrives alongside an order of Peking duck. The tastiest stuff is mostly tucked inside." Like that Walz material.
February 4, 2026
"Walz only seemed like a football coach to voters with no preexisting relationship to football. His image embodied the liberal conception of nontoxic masculinity, a reverse Margaret Thatcher."
Writes Chuck Klosterman in his new book "Football," reviewed in "Is Football Doomed? Chuck Klosterman Thinks So. In his new book, the writer goes deep on a sport that dominates American cultural life — but possibly not for long." The review is by Dwight Garner in the NYT.
I've read a few Chuck Klosterman books. Click my Chuck Klosterman tag. I like the writing style. Here's an example from the NYT review: "[Football] will never completely disappear, in the same way you can still hear jazz on NPR and you can still smoke Lucky Strikes inside a casino."

53 comments:
I've been predicting this for at least twenty years, due to the baleful combination of plaintiff's lawyers and helicopter moms. I thought it would have happened quite a bit sooner, though.
My son and his friends seem to be more enthusiastic about European soccer than the NFL, so perhaps this time it really is going to be curtains for American football.
Garner, not the word.
If not for fantasy football and gambling, the NFL would be a shell of what it is now.
Since I didn't/don't do either, it was pretty easy to walk away when they started kneeling.
Super Bowl this weekend? Meh. Last one we watched was when Cam Newton ran away from his own fumble with the game on the line.
I've got a bunch of B1G wrestling saved up on the DVR instead.
Way back in the 1930’s the most popular spectator sports in the U.S. were baseball, boxing and horse racing. Past and/or current popularity doesn’t guarantee future popularity. The wokesters running the NFL apparently don’t care if they turn off a large part of their audience.
I like the NFL, because it pays strong wages for a certain group of male with low-impulse control, so that they can make good on large settlements to the ex-girlfriends and wives that they have beaten.
Otherwise, those women who chose to be with low-impulse control men would be beaten and then not have any financial gain to show for it.
That is not the America I want to know.
Nah. Football appealing to youngsters and is going worldwide. Don't watch much but I do like that Irish quarterback, Patrick Mahomes.
The NFL got high on its own supply. They had two major lanes: First, the games were an excuse to get together with friends/family....which people with jobs generally don't do on Sunday, Monday, or Thursday nights.
Second, they were a neutral topic to small talk about pre-friendship (e.g., to coworkers, neighbors, etc). But, the NFL decided to go all political, killing that lane too.
"Jim at said...
If not for fantasy football and gambling, the NFL would be a shell of what it is now."
Makes sense, especially with online gambling now.
Liberals really thought Tim Walz was an exemplar of masculinity? Hard to believe.
Fullmoon: "I do like that Irish quarterback, Patrick Mahomes."
Don't forget his brother Pogue. CC, JSM
Original Mike said, "Liberals really thought Tim Walz was an exemplar of masculinity? Hard to believe."
What a bunch of knuckleheads.
I will never be a soccer fan.
> Liberals really thought Tim Walz was an exemplar of masculinity? Hard to believe
He was the best they had.
I'm trying to wrap my head around how reversing Thatcher gives you nontoxic masculinity. Does that mean Maggie was toxically feminine? CC, JSM
Its chinatown mosby
Well I used to watch football before people started taking knees and ignoring the National Anthem, or worse, trashing it. And then I decided I couldn't invest any of my attention in something that could be held hostage so easily, and bullied into compliance, and so I haven't watched any since.
I might say I miss football, but what I 'miss' doesn't exist anymore anyway, really, so it's just nostalgia. It's not a loss, because I can't go back to watching what I used to watch.
They keep saying football is doomed, but it keeps seeing massive ratings- larger every year. More and more fans screaming for more and more of it. The NFL is drawing more than ever. College Football is drawing more than ever (and paying more than ever as well).
I note that more young people in this country play soccer than ever before, but I see no lack of enthusiasm for American football at all.
But...there is the injury thing. More football players are getting injured- seriously- than ever before. Or so it seems to me. The injury thing could lose some players in generations coming.
We'll see. But right now, the NFL is far away the most popular sport in America and holds the highest rated shows- every week. And it's working on expanding into Europe and possibly Mexico. So...the NFL is looking to go global.
Football will most likely outlive the NY Times. You may think that's impossible. I'm sure they thought that at WaPo as well.
What I loved was the outlaw years of 68 to 78. Was not the Jack Tatum hit on Darryl Stingley in 1978 that paralyzed him great! And the Raiders payed bonuses or bounties to players that severely injured their opponents, just like Hamas!
And the Lions swore to kill their enemies. The NFL is great.
The NFL can kiss my ass.
You can argue that the NFL created the culture of gang violence.
Don't forget his brother Pogue.
Ha!
College football is very much alive.
The NFL bores me to tears.
Walz seems like a football coach to people who don't watch Football. Or know anything about Football.
As for "Football being doomed". The intellectual elite aka the libtard elite has always had a weird relationship to football. For years they despised it. They all remember the HS days where they snarked and sneered at the Head Cheerleader and the Football QB.
And didn't Nixon like football? It all seemed so...Republican.
And then things changed. Blacks got to be 70 percent of the players. Jews got to be 70 percent of the owners. The NFL started shouting how it hated racism and was against domestic violence. And didn't like Trump.
But still the old resentments lingered. And the audience was still full of icky white men with their love of "Good Hits" and Xs and Os.
Personally, I always liked College football better. But even that's been ruined by the "College Playoffs" which now last until mid-january. It was better in the old days when the teams would play in various bowl games for a mythical championship. But...somebody is making a whole lotta money, and that's all that matters.
I read his book on what future centuries would think of things and what sort of judgments they would make. Sort of a quixotic enterprise. In the chapter on the novel, he says that novels will always exist even if they are delivered to our brains in electronic impulses or chemical combinations. That's foolish. If TV and film aren't novels, neither would some other non-print form of storytelling. If our descendants will be getting stories sent directly to their brains, will they really be arguing about whether Updike or Roth was better in the long-ago 20th century?
He turns over the chapter on politics to an amateur internet historian who tells us that future generations would think worse of Ronald Reagan than people at the time. The idea was that future historians would fault Reagan for not regulating more and not coming up with more government programs. Reagan may not be as popular with posterity as he was with his contemporaries, but the idea that future generations would simply accept the leftwing views of our day is ludicrous.
Walz a football coach? I can recall my college crew coach from long ago; Del Beekley was a small guy--he'd been coxswain on a University of California crew in the 1920s that went to or had a shot at going to the Olympics. Crew was more than a club sport at my college--but it was far down on the Athletic Departments interest list. Del was a part time coach--and a full time insurance agent. But he had more testosterone and masculinity in his small body (coxswains tend to be five four or shorter, and most oarsmen are well over six feet) than Tim Walz could ever dream of.
My wife was a coxswain on a womens crew, 5 ft. 95 lbs.
Football was 92 of the top 100 broadcast in 2025.
MacMacConnell said..."Football was 92 of the top 100 broadcast in 2025."
Yes, but have you seen the other "top" eight examples of broadcast TV? Probably not. They're unwatchable.
The Walz analogy is true of a lot of what passes for major TV series today. I've found myself sampling more TV in the last few months than I have in quite a few years. It seems like every prime time drama is a set of liberal tropes, fantasies, and stereotypes that bear little resemblance to people in the real world. It's the consequence of years of competent straight, white men being banned from writers' rooms.
they Still do the NFL? who knew?
seriously, the only people i know that are interested are old people.
How many 20 year olds watch, let alone Go to NFL?
What it was, was football
Andy Taylor of Mayberry sounded like a New York city slicker compared to the original Andy Griffeth. This is a 1953 novelty recording that was somewhat famous at the time.
https://youtu.be/hpMcaE6tmpE?si=m3yu_c74IYY7zKVh
John Henry
Nixon came to Lincoln, NE when the Corn won the national championship.
Lots of people who "haven't watched football in 20 years" predicting doom.
Yet football is undeniably the absolute revenue colossus, not just for sports but for all entertainment, and continues to grow.
Google AI:
Since 2000, American football (specifically the NFL) has evolved into arguably the most lucrative, stable, and dominant form of live entertainment in the world, consistently growing its revenue while other entertainment sectors like music and film faced disruptions. While the video game industry has overtaken all other forms of entertainment in total revenue ($180B+ annually), the NFL remains the highest-grossing single sports league, generating over $23 billion in 2024, far outpacing other professional sports leagues and traditional, non-digital entertainment.
Key Revenue Trends (2000–2025):
The NFL’s "Staircase" Growth: NFL revenue has increased almost every year for over 20 years, rising from roughly $6 billion in 2004 to over $23 billion in 2024, driven primarily by massive, long-term media rights deals.
Dominance over Other Sports: In 2024, the NFL ($23B+) was nearly double the revenue of Major League Baseball ($12.2B) and the NBA ($10B–$12B range).
Resilience Compared to Other Entertainment: Unlike the music industry, which had to restructure around streaming, or the film industry, which faced major disruptions from streaming and the pandemic, the NFL has maintained steady, low-volatility growth (roughly 8.6% per annum since 2001).
Unmatched Media Value: While total TV industry revenue has grown, sports rights costs have exploded, with the NFL leading the way. The league secured $110 billion in media deals in 2021, and its content accounted for nearly 40% of U.S. national TV advertising spend in late 2023.
Television Hegemony: The NFL's share of television viewing has doubled over the last two decades, now commanding over 6% of all linear TV viewing, despite the decline of traditional TV.
Comparison with Other Entertainment Sectors:
vs. Video Games: The gaming industry is vastly larger in total revenue ($180B+), but the NFL is a more concentrated, high-value brand. Gaming revenue is split among many companies, whereas the NFL acts as a singular, highly profitable monopoly.
vs. Film & Music: As of 2024, the video game industry significantly outperformed film ($33.9B) and music ($28.6B), with the NFL operating as a more stable, high-revenue "live event" than traditional film, which faces high volatility.
vs. Soccer: While European football (soccer) is globally dominant in popularity, the NFL generates higher revenue per team. In the 2023/24 season, the top European clubs (like Real Madrid) began exceeding €1 billion in revenue, but that is still far below the average NFL team's valuation and revenue.
Key Drivers of Growth:
Media Rights (62% of revenue): Contracts worth over $12 billion annually ensure stability.
Revenue Sharing: A highly successful model that creates parity and stability unmatched by other sports.
International Expansion: High-revenue expansion into Europe, Mexico, and Brazil.
Rumors of football's demise are greatly exaggerated.
Skeptical Voter said...
Walz a football coach?
He was a volunteer coach that wasn't very good at football but really like young teenage men and wanted to help them out.
If not for fantasy football and gambling, the NFL would be a shell of what it is now.
If not for her boobs, Sydney Sweeney would be just another starlet.
Klosterman was on The Bill Simmons Podcast discussing the new book, as well as engaging on other topics. Chuck's a periodic guest on that podcast. I always listen - Klosterman is indeed an overthinker's overthinker - and more than once a podcast I'm moved to argue into the speaker with some assertions he and Simmons make (the two of them being typical Democrats/progressives/members of the mainstream media) and some facts and perspectives they ignore.
The more significant examples on the last podcast surround the role and effect of gambling on the NFL, and the undeniable fact that college football is now really minor league professional football. Both are smart, observant people and I take their unwillingness to engage with those topics is a variation of "It is difficult to get a man to understand something when his salary depends upon his not understanding it" in light of how much gambling advertising is now done on sports generally and sports podcasts specifically.
Tim Walz: "Don't believe the propaganda machine."
Translation: "believe the propaganda machine"
Sorry, but the NFL is a great product on its own. I recommend setting up an antenna if you are watching it over cable, just for watching the NFL. It's spectacle and spectacle never dies.
Liberals really thought Tim Walz was an exemplar of masculinity? Hard to believe.
I assumed they were just saying that, in the same way that they "really thought" Harris "brought joy back into politics" and Biden was "sharp as a tack" and various people are "stunning and brave" for daring to dress and act outside general norms with absolutely no negative consequences whatsoever. Basically I don't believe that - I would say "progressives" rather than liberals - believe anything they say they believe.
But sorry, about football: how do they fill the stadiums? (Stadia?) The tickets are so expensive, and no matter where you sit almost all the action is going to take place far away from you. Baseball is much more satisfying to watch in person - you know how good your seats will be because you know where a lot of the action will be, and there's plenty of predictable time to go get a beer or a snack.
Jaq--the FCC requires broadcast networks to provide much more powerful signals than cable networks. The picture via antenna is much better. But you can't DVR and skip the commercials.
It seems plausible that the younger generation will be too busy with phones, videogames, protesting, and struggling to pay bills to bother with football, but it still has plenty of fans. The decline of colleges might be expected to decrease interest in football, but the guys who don't go to college more than make up in football fandom for declining enrollments and declining enthusiasm among students. Nothing does last forever, but football will come up with innovations to maintain viability, even if Superbowl CXXXIII has to be a touch or flag game.
I stopped paying much attention to the NFL about the time of the Ickey Shuffle. Once they got political it kinda sealed it for me. Plus, too much spectacle.
I was a college football fanatic for years and years, but have lost a lot of interest in it. I used to make myself wait until at least mid-July to get one of the big preview magazines and then go over nearly every team's writeup. Haven't gotten one for the last 2-3 years now. The transfer portal really killed it for me. Then paying players. Washington's QB tried to leave to go to LSU because they'd give him $6 mil instead of $4.
Plus I don't really care Who's #1.
Now it's really just the NFL's minor league with teams sponsored by universities.
It’s always either/or, not both, in these stories. I prefer college football to NFL, even as they try to ruin it. But NFL is still extraordinarily popular and growing overseas. My husband and many of his friends watch both football and soccer (easier to say soccer to differentiate - it’s mostly Premier League). The upshot is, if you like sports you generally watch multiple sports.
Can't wait for the Bowl.
The Puppy Bowl.
> The tickets are so expensive, and no matter where you sit almost all the action is going to take place far away from you.
Worse, all of the TV time outs and other stoppages really hit hard in person. It’s gotten to the point where most people hang out in an in-stadium sports bar (entry fee required, of course) vs in the seats.
Its tells you the low bar of Sports "Journalism" that Bill Simmons is the "wicked smart" one.
$110 billion in media deals in 2021.
This money doesn't fall out of the sky. Average people are paying for this through their cable bills and higher on their products. The advertisers aren't eating the costs.
As for the stadiums "Filling up". A lot of NFL seats are bought by rich people and by corporations and businesses. Take your client to the game. Give your execs a perk.
no 'garner' tag here??
Football isn't going away. It just changed markets.
Used to be, the young (and even old) male jock population was the big target.
Now, with ticket prices so high, it's become a gladiator and fashion extravaganza for people with lots of money.
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