At X, you can see the misreading and the consequent outrage in motion.
For an overview of the path to apology, read "Heinz apologises after ad featuring black family sparks anger online/Firm accused of stereotyping in advert spotted at Vauxhall and Manor House tube stations in London" (The Guardian).
They can't say hey, idiots, the bride's dad is the man on the left.
Ironically, it's the white groom who doesn't have a dad in the picture. I think Heinz got into trouble by trying too hard to display a correct vision of diversity.
58 comments:
These people are just sick.
Who could resist ginning up outrage if you knew it could get you serious ink in the Guardian, with the ensuing approval of your Progressive social circle. I do not know the author, Neha Gohil--Community Affairs Correspondent--nor the Editor, but I can only guess that they are card-carrying SJ warriors.
It is the amplification of non-stories like these (yes, I suppose on Althouse as well) that keeps them in constant supply.
The fellas X feed is a joy to read. I see one outrage for someone jailed for theft, a few outrages for someone not jailed for saying the wrong thing and several outrages for nobody being outraged by someone not saying the wrong thing I’ve bent into saying the wrong thing.
If it was a "diversity" themed ad in London, Arab/Muslim would be better to include than black.
Just in case you missed it, down at the bottom of the story Guardian is encouraging us ignorant Americans to pay for the Guardian’s fresh outsider enlightenment…but wait…
We have never been more passionate about exposing the multiplying threats to our democracy and holding power to account in America. In the heat of a tumultuous presidential race
…what’s with these wankers and ‘our’ democracy and ‘presidential’ race? Good for them with the little ‘p’ but it sure sounds like this shyte is originating from the same people in charge in DC….
"If you hear the dog whistle, you're the dog." -- via Instapundit
My first reaction was that it’s another Last Supper parody.
Yes, Junkie - To be truly diverse for UK, Heinz should have done a South Asian wedding feast, with an underage British citizen bride eating spaghetti with her hands as her 40-year old groom/cousin looks on lovingly….
JSM
Two intact families in a row are unlikely to be black. That's the perception that then punishes itself.
Everyone wants to be outraged by something. If that can also get you your 15 minutes, all the better, right?
It is "interesting" from a marketing perspective that more and more ads now are comprised of "blended" families. I can understand this trend from a purely clinical position, why NOT include as much physical and racial diversity in an ad as possible so that everyone/anyone can see themselves in it and so no one feels left out. Everyone can picture themselves doing/enjoying the thing being sold.
The flip side is more of these "blends" give those that are looking for grievances more surface area to scour for ever smaller perceived transgressions. The victim wars will continue until the majority stop giving these toddlers the attention they crave. That is a BIG ask as even if most of "us" don't care about this crap, the media will highlight/push it because (a) they need SOMETHING to print and (b) in a lot of cases they support this, resulting in these things appearing to get more attention than they actually do. The rest of us just finding it tiring, boring, and try to ignore it all.
The guy on the left is the bride's father. Nothing to see here. Controversy created by ignorance.
It's a shame there just aren't enough people out there offended that the bride just broke her hymen.
I read to the spoiler. I do think the stain from the sauce on her white wedding dress was unnecessary. Otherwise, could be Megan and Harry, but then that could be an insult these days in the UK.
We’re in a sorry state now that there is actually a “correct vision of diversity” and people are offended when the pretense is not kept up.
Writing in complete sentences is always helpful but some of us sheltered folks have no idea what a "card-carrying SJ warrior" is. And I truly doubt that the upside-down ketchup makers use the term either.
Working backwards, I can see how it happened—the bride’s parents look more like the groom, while the groom’s mom looks more like the bride. So people assumed the couple were sitting reversed from their parents.
I was wondering why you would sell ketchup in a jar and put it on spaghetti.
I was wondering why you would sell ketchup in a jar and put it on spaghetti.
The stain on the white dress was the whole point of the ad. The Heinz sauce is so fabulously good that the bride would rather ruin her wedding dress than forgo the pleasure of pigging out on this cheap pasta sauce. "Based on a true story." The bride appears to have a somewhat darker complexion than her parents. There might be a back story as to how that came about. "Based on a true story."......They should have used a transgender bride. That would have helped break down gender stereotypes. Go big or go home.
Clearly an allusion to the wedding scene in The Deer Hunter, where red wine spills imperceptibly on Angela's dress, foreshadowing the tragedy to come.
We need nuclear Armageddon and we need it soon. Clear the slate and start the fuck over again. Dibs on the mandible in front of the monolith.
Man. I don't think I've ever spent that much time staring at an ad to see how it annoys me. I try to avoid ads anyway, but if I see one, I know- immediately- if it's annoying and why. It would not take me staring at it, nor would I look to read into it.
This is nothing, being made into a something by some. It's a safe, nice, nothing ad.
We live in such an era of rage.
Times are hard for everyone. But how else will they get Johnny Kerry a new private jet?
My observations before clicking the link:
- Based on the seating arrangements, the bride is the daughter of the two older white people on the left. I don't know about the UK, but in the US interracial adoption is a controversial topic, especially among the ADOS.
- Which leave the white groom with the black lady on the right for a parent. Are they thinking he was her nanny or something?
- The spaghetti on everyone's place looks pristine. So where did the spag on the bride's fork come from? Everyone knows the first thing you do with a fresh plate is mix up the contents.
- So if that is a first bite, where did the splotch come from?
- You typically spin the spag around the fork and not leave it dangling like she does in the photo. That leads to splotches on clothing like the bride already has.
One wonders if Heinz considered having a black groom and a white bride, but dismissed that formulation due to the outrage - and lost sales - that could be expected from black women.
The groom looks like a creep.
I also thought of the spaghetti harvest prank the BBC pulled back in the 1950s: https://www.youtube.com/watch?v=tVo_wkxH9dU
i thought it was a badly done Last Supper parody too.
i STILL don't understand why a "family" has only 5 people???
The bride is too much of a “my oh my, dis sho is good” caricature
MM - Darn good movie.
A black hole... whore h/t NAACP and fundraiser?
Diversity (i.e. color judgment, class bigotry) not limited to racism?
#HateLovesAbortion
The groom’s daddy is off playing old man gigolo in the Kerry family tradition.
At least they got the binary sexes right, and don't suffer transgender spectrum confusion in the modern family.
How can you have Diversity without watermelon? You can't have Diversity without watermelon. And where's the chicken? Damned Diversitists.
My first thought, “Who serves spaghetti at a wedding? Maybe it’s Italian.”
Where are the snails? Stereotyping or color judgment is a liberal artifact of progressive corruption.
I know the apologists for these cringey ads say black people are more likely to buy said product if a black person is in the commercial's couple, but is that true? Has it been studied?
For real UK diversity, they could have had a white teen girl zonked out of her mind on drugs trying and failing to get spaghetti into her mouth while her
Pakistani grooming gang unzip their pants to give her their manicotti….
JSM
Judging from UK state dinners, the correct protocol would be to alternate nationalities (and sexes where possible) out from the guest of honor, so the white woman *would* be the groom's mother and the man next to her the bride's father. I don't believe each family lines up on a side as during the service. Likewise, married couples aren't seated next to each other at any formal dinner, besides the bride and groom.
Correct vision of diversity.
What's wrong with black men? Why isn't the black woman marrying a black man? Why she dippin'?
The white groom has no father(s) in the modern family. Leaving the turkey baster out of the family photo is... should be a hate crime. Bigots.
"We have never been more passionate about exposing the multiplying threats to our democracy"
LOL, The Guardian is now run by MI-6, there have been stories about how they did it, so of course they are all in on the insider cabal's efforts to destroy democracy by shutting dow the voters ability to gather the information that they need to vote responsibly.
"Propaganda is to the democracy what the truncheon is to dictatorship." is a saying that is true.
Not only that, he’s gay, and therefore only marrying the woman to act as a beard - another PC transgression!
I thought the problem was black chicks marrying white dudes. It’s so hard to keep up!
More likely a ditalini than a manicotti.
If you ever watch TV, try finding a commercial that doesn't feature at least one black person. Most of them feature black people very prominently. It's absurd how disproportionately in comparison to their population black people appear in commercials.
but I guess that means I'm assuming the model's gender ... please excuse me while I chastise myself.
I think the real problem with this ad is the implication that the bride's father is such a cheap b@astard that he'd only spring for tinned spaghetti at the reception! Haven't British black men suffered enough?
Sure seems like people get extra touchy when diversity is involved; maybe better just to skip it.
There are no Brown Lives (Matter). Where are the People of Orange (PoO)? People of Yellow (PoY)? White is albino who are taboo in modern families where albinophobia is openly celebrated in parades. The problem is clearly rabid Diversity, Equivocation, Incompetence (IED)... boom!
I think Heinz got into trouble by trying too hard to display a correct vision of diversity.
I think they got in trouble because they wanted to make the bride the center of the universe. If they put both sets of parents in there, then bride and groom would be in the center of the frame, with two parents on each side.
But they wanted her in the center. Relegating the groom to sidekick, and removing his father from the frame entirely.
Why can't the woman seated next to the bride be the groom?
ha ha
Yes, the ethics of the story is be wary of anyone who exercises liberal license to indulge Diversity (e.g. racism) [dogma]. Progress (i.e. [unqualified] monotonic process): one step forward, two steps backward.
n.n said...
“And where's the chicken?”
For the UK, I would expect a spicy jerk chicken dish from the Caribbean, or a *really* spicy chicken/fish/goat dish from West Africa.
heh heh
Obviously, it's a lesbian wedding! And her son might be the best man.
Saint Croix said…
“I think they got in trouble because they wanted to make the bride the center of the universe. If they put both sets of parents in there, then bride and groom would be in the center of the frame… But they wanted her in the center. Relegating the groom to sidekick…”
I’ve been to weddings like that.
"Family Size" is clearly showing too many people. For today's audience it needed to be one woman and a cat.
The problem is that The Guardian is needlessly encouraging Diversity. Black family? The Peach family (less the turkey baster) is, what, chopped liver?
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