May 19, 2023

"Adidas under fire as biological male models female-style swimming costume/Move has prompted criticism from women’s equality campaigners who argue it creates unrealistic body expectations for women."

Headline at The Telegraph.

No one was talking about Adidas bathing suits before, I don't think. Never heard of them. Have now.

Photos at the link. The caption is the best part: "Adidas has come under fire for advertising a female-style swimming costume using a model with a penis."

I like the British terminology: "swimming costume."

Isn't everything we wear a costume? Including our genitalia?

Caution: This is not about transgenders. We are told this is a "male model." Or... no, it doesn't say "male model." It says "biological male" and then the verb is "models." I didn't get past the paywall, so I have no idea if there is any discussion of the model's gender identity. What does it have to do with anything? Models are used for the way they look, not for how they feel inside. Often they have big smiles and, inside, they are dying. Sometimes they have a coolly austere pout and their mind is flooded with feelings of starvation and abuse.

ADDED: You might think I'm just trolling by saying "Isn't everything we wear a costume? Including our genitalia?," but I'm genuinely interested. You might not take the question seriously, so I consulted ChatGPT. 

I wrote:

I'm researching the idea that one's own body is a costume and need examples of works of fiction where a character literally removes his own skin as if it were clothing.

ChatGPT was right there with a fantastic answer, so much better than a human interlocutor it's almost tragic:

One example of a work of fiction where a character removes their own skin as if it were clothing is the short story "The Skin Trade" by George R.R. Martin. This story is part of the "Nightflyers" collection and features a character who wears a magical, sentient skin suit that can be removed and changed at will.

Another example is the character "Buffalo Bill" from the novel "The Silence of the Lambs" by Thomas Harris. In the story, Buffalo Bill kidnaps women and removes their skin with the intention of creating a "woman suit" for himself. Although Buffalo Bill does not remove his own skin, his actions revolve around the idea of using human skin as a costume.

Additionally, in the horror film "Hellraiser" directed by Clive Barker, there is a character named Frank Cotton who becomes obsessed with the pursuit of sensual experiences. In the movie, he obtains a puzzle box that opens a portal to another dimension where sadomasochistic beings known as Cenobites reside. Frank's pursuit leads him to a gruesome fate, where his body is torn apart and later restored piece by piece, including his own skin.

These examples explore the concept of using the human body, particularly the skin, as a transformative or symbolic element in fiction. However, it is worth noting that these depictions can be quite graphic and disturbing, so please approach them with caution if you decide to explore them further.

67 comments:

Blastfax Kudos said...

Ann Althouse said, "No one was talking about Adidas bathing suits before, I don't think. Never heard of them. Have now."

And that's why Steve Rubell never let people in the advertising industry into Studio 54.

Lem the artificially intelligent said...

Could all this be linked to droopy pants culture 🤔

Rafe said...

“Isn’t everything we wear a costume? Including our genitalia?”

Uh, no. I’m a normal, mentally healthy human male. My genitals are not a costume. I don’t “wear” my reproductive organs. I was born with them, which is the only path to being a man.

The same, of course, is true of women and their genitalia.

Genitalia costumery is strictly the province of those with the mental illness now popularly known as “transgenderism.”

- Rafe

Duke Dan said...

Unrealistic body expectations for sure. So many women now wondering how they will look good in a bathing suit without a penis.

wendybar said...

Ugly and ridiculous looking, but then, I am never surprised by the ugliness of wokeness.

Breezy said...

“creates unrealistic body expectations for women”.

Really? That’s why it’s not a good thing? Women think “omg I’m never gonna have a flat hairy chest and a bulge in my crotch like that? Woe is me!!” Hysterical

tim maguire said...

The picture doesn't make me think transgender at all. It makes me think Adidas is marketing women's bathing suits to men. Good luck with that.

RideSpaceMountain said...

At this point, assuming that men at the highest levels and strata of every business and civic institution in this country are having one or more sexual relationships with femboys is no longer a conspiracy theory.

It is an entirely plausible explanation for this neverending perverted goat fuck we're pretending is a civilization. That dude is probably some CEOs gay lover. I'll give you odds.

Jersey Fled said...

Gave my Adidas jacket to Goodwill yesterday. Just a coincidence.

Old and slow said...

Nothing in the article about how the model identifies, just that the designer wanted to express LGBTQ+ allyship (I hate that made up word). I am getting quite bored with this nonsense, and I suspect I am not alone in this. The model may have had unusually wide shoulders for a "woman", but he was less muscled than many female athletes. This will neither hurt nor help Adidas sales I think.

rehajm said...

You might not take the question seriously, so I consulted ChatGPT

Please tell me I’m not the only one who sees the catastrophic disconnect in this sentence….

rehajm said...

The Aussie term is togs. Winner…

Swimsuits are all about naked buttcheeks now. Wait till I catch up to that then we can deal with what’s up front…

Leland said...

Adidas is replacing women with trans-women.

Althouse is replacing commenters with ChatGPT.

rehajm said...

…but he’s a Nazi - equally applicable to Liesel’s boyfriend and Adidas founder…

Old and slow said...

They are also commonly called togs in Ireland and the UK. My old tennis club had a sign by the swimming pool entrance that said "Please shower before donning togs"

jim5301 said...

"Althouse is replacing commenters with ChatGPT"

ALthouse is replacing Althouse with ChatGPT. Try to keep your death a secret. See how long before people catch on.

Kate said...

A model (and the ad campaign) have one job: make me want to buy the garment because I can imagine myself wearing it. I don't and I can't.

Also, if the examples of skin costumes are torture stories, then, no. It's not a thing.

Inga said...

One’s human body is a costume for the eternal soul (mind) no? We come to this lifetime in the flesh.

Inga said...

I get a creepy feeling from ChatGPT, dogs barking, Arnold Schwarzenegger with an Uzi 9mm…

Creola Soul said...

Just when you think you’ve reached the limits of woke, someone comes along and says “Hold my decaf mocha latte” and watch this. It will not end any time soon, so hang on for more stupidity.

Brylinski said...

I asked Bard to estimate the percentage increase in trans pornography from 2018 to 2023 (the last 5 years) and Bard concluded that trans porn has increased 47.9% in the last 5 years.

I wonder what ChatGPT would say if pressed for an answer?

Brylinski said...

Oh, and Bard estimates (after being pressed for an answer) that 82.7% of trans porn is trans female.

Bryant said...

I think you'd find a lot more on your costume idea if you took it further and used the idea of a body as a costume. Reminds me of the Netflix series Altered Carbon which is based on the book.

Altered Carbon is a 2002 cyberpunk novel by the English writer Richard K. Morgan. Set in a future in which interstellar travel and relative immortality is facilitated by transferring consciousnesses between bodies ("sleeves"), it follows the attempt of Takeshi Kovacs, a former U.N. elite soldier turned private investigator, to investigate a rich man's death. It is followed by the sequels Broken Angels and Woken Furies.

Bob Boyd said...

Isn't everything we wear a costume? Including our genitalia?

Maybe everything we wear is a costume in some sense, but we as humans have always gone to a lot of trouble to conceal our bodies, especially our genitalia. Fashion and costumes have grown out of that, becoming adornment as well as concealment.
For most of us, being nude makes us feel exposed psychologically as well as physically. For most of us, unless we're some kind of performer, exposing our genitals may be the only time we're not in our costume.
Maybe trying to surgically swap your genitalia is a sort of recognition of that. Changing clothes is not enough because you have to be totally exposed to have the most intimate relationship with another, something we almost all want and need to feel fulfilled. But surgically created genitals are not real ones. Maybe transition surgery is the most extreme costume.

Isn't everything we wear a costume? Including our genitalia?

Is asking that question donning a costume?

Aggie said...

No, your body is not clothing.

The wierdos have finally figured out how to pervert the system and brainwash people enough to where people will now look at them with interest, because they're a news item. Look harder: What they are showing you is unattractive and unpleasant - inside and out.

n.n said...

Genitalia are part of our costume, as babies are fashionable accessories, and the womb is a kangaroo's pouch. The butterfly is a many splendored and progressive effect.

That said, that would explain the growth industry of psychiatric dysphoria.

Big Mike said...

For a change ChatGPT references a publication, “The Skin Game,” that genuinely exists. From GoodReads:

”From the best selling author of the Song of Ice and Fire series, comes this chilling story of a werewolf.

When a string of grotesque killings begins to strike her small town, private detective Randi Wade becomes suspicious. The grisly murders remind her all too much of her own father's death over 20 years ago. Now there is a killer in town who not only slays his victims, but also takes their skin. Undaunted, Randi prods the police as the murders continue, each more brutal than the last. When a close friend suddenly becomes a target, he is forced to reveal a startling secret about himself and Randi is quickly pulled into a dark world within her own town where monsters exist and prey on the living.”


A minor nit. “The Skin Game” is described elsewhere as a novella, not a short story.

In real life, of course, the monsters who prey upon the living are called Democrats. Once deceased the victims become Democrats themselves and vote straight Democrat tickets in perpetuity.

BUMBLE BEE said...

RideSpaceMountain said...
It is an entirely plausible explanation for this neverending perverted goat fuck we're pretending is a civilization. That dude is probably some CEOs gay lover. I'll give you odds.

Bingo! Yahtze! ... Gaydar well tuned!

Bob Boyd said...

Is ChatGPT presenting itself to us in a costume?

Oso Negro said...

Althouse - Have you yet considered ditching comments for ever and just interacting with ChatBot as your virtual commenter? Have you tested whether it can answer in the style of Inga or Chuck?

Michael K said...

I saw a hilarious photo of some women's team wearing costumes that look like bathing suits with the crotch exposed. No Brazilian wax jobs either. Maybe it's a desperate effort to "out" male posers. The costumes were designed by a team member.

BUMBLE BEE said...

Dear John...

https://www.westernjournal.com/dressed-like-bum-fetterman-gets-torched-twitter-users-see-wore-news-conference/

Nancy Reyes said...

now if they really wanted to be controversial, maybe they would show a modest bathing suit, so that modest women could feel comfortable when they go swimming: not just Muslim girls but Orthodox Jewish women, strict Christians, and little old ladies like myself who are prone to sunburn (I usually have to wear a teeshirt over my 1940s style one piece suit to avoid severe sunburn).

as for that terrible part that Chatbot picked up about wearing skin: check the Aztecs. It is one reason that some tribes preferred Cortez.

Bob Boyd said...

Does ChatGPT work from home?

Tina Trent said...

ChatGPT did not answer your question. Two of the three examples are of horrific mutilation of another person's body. To conflate this with "costuming" oneself is perverse, boring, and lazy. It demonstrates precisely the opposite of what chatGPT is supposed to perform well: accurate perception of the question, and detailed accuracy of response.

It does say a great deal about the limitations -- and inhumanity -- and amorality -- of this new technology. This, at least, is something interesting to ponder.

So far, chatGPT is just a thesaurus badly crossed with a very large encyclopedia, with a lot of liberal bias built into the search component. And, hopefully, that is all it will ever be seen to be. Careless use of technology is already limiting cognitive development in children quite enough.

MadisonMan said...

I think we should all go full retro and be wearing ca. 1910 bathing costumes, in wool. Great SPF!

Tina Trent said...

ridespacemountain: Interesting question. The CEO of Adidas is Kasper Rorsted, married, four children, lives in Munich.

Then again, he's also on the board of Anheuser-Busch, so he has two anti-female, pro-trans ad debacles under his belt.

Kylos said...

ChatGPT missed Unready To Wear, a short story by Kurt Vonnegut about people’s psyches separating from their bodies, allowing them to go to body storage centers to try on whatever new body they want whenever they want.

Amexpat said...

"Althouse is replacing commenters with ChatGPT"

I was about to post the same comment, but saw a couple of other do the same.

It would be an interesting to ask ChatGPT write an Althouse blog post and then have responses from multiple regulars. It could save us all a lot of time. We could read our own comments without having to write them.

dbp said...

I saw the ad a day or two ago and wondered to myself, what is Adidas trying to achieve?

1. At the most facile, the top brass is out of touch and care mostly about impressing other people at their level. There's probably some truth to this, but let's dig deeper...

2. What can you do with a male model in a woman's swim costume, that nowadays would be, a little-off, if you used a woman? If you use a thin guy, nobody will notice that you used somebody not fat, because everyone is distracted by the transgressiveness of using a guy.

I think a woman can see the ad and easily picture herself in the outfit and for once, expect to look better than the model when wearing the swim costume!

It's really perfect: It offends all the people the good and great want to offend and will probably move product.

Michael K said...

Here is that team photo with some explanation.

JK Brown said...

I prefer the British "fancy dress" to costume. But a biological male penis would not be a costume even when they were in the fancy dress of a woman.

But granted people do use their skin as fancy dress such as by darkening it through tanning, or careful curation of tan lines, or even permanently with tattoos, piercings and scarring.



fancy dress
noun [mass noun]
an unusual or amusing costume worn to a social event to make someone look like, for example, a famous person or well-known fictional character: schoolchildren were in the procession in fancy dress | [as modifier] : a fancy dress competition.

hombre said...

"Women's equality campaigners argue it creates unrealistic body expectations for women."

Dicks and balls? Isn't that what they've been campaigning for? No? Then they better give Riley Gaines a call.

Bob Boyd said...
This comment has been removed by the author.
Temujin said...

No space for women any longer. Corporations, and the current US Administration, have made their decisions. They prefer men who dress as women over actual women. Which is to say, they prefer men. But like the idea of women with penises? Not sure.

Just what have we been graduating for the last 20 years?

And what will become of actual feminism now? Do the feminists join the conservatives to question all of this, or is that a bridge too far? Do they just sit home, read some Dworkin or Friedan? Wait for the BS to pass like the circus passing into and out of your town in the early 1900's, announcing its arrival, then departure? Will this fixation on men dressed as women, women as men return to normal numbers of 0.0000006% of the population, or will it stay at around 10% and growing for decades to come until all people are gender fluid and no one is having sex any longer, except for the guys dressed up as women living in sorority houses on college campuses?

mikee said...

Consultations with ChatGP? Why does the Oracle of Delphi scene in "300" come to mind? Is ChatGPT the diseased, elderly, grasping priests slavering over the drugged, nubile oracle, who take a Persian bribe to make their predictions of the future as ordered?

PM said...

Free advertising is all.
Mission accomplished.

HoodlumDoodlum said...

Men are better at everything apparently, even modeling women's clothing.
Sorry ladies!

RideSpaceMountain said...

@Tina Trent

It wasn't my intention to single out any one particular CEO, just to point out that headlines consistently reveal on a weekly basis the private perversions of so many of these types of people.

Advanced pattern recognition then demands from inferred data that one entertain not just the possibility, but also the probability that a higher than normal number of high-flying brass-ring kind of people are secretly gay or bisexual. Once you entertain that notion, it suddenly makes more sense for observed events.

Take Sam Brinton for example. Acknowledging that someone 'like that' might not have gotten to where they are based on their nuclear physics CV is entirely plausible. In addition to asking pointed questions about Brinton, you should also ask yourself which closeted puppy-play angry bottom with a TS clearance and the authority to get DOE's HR to hire him signed off on his onboarding papers.

People like Brinton are just rent-boys. The pedos with the actual influence are the ones we should all want to expose.

Jupiter said...

Has it occurred to you yet, Althouse, that you could have ChatGPT take over the commenting on your blog?

walter said...

That slim gal might be harboring an avocado.

"Target has been criticized for selling 'tuck-friendly' bathing suits as part of its Pride collection, which also includes items for babies and children.
The swimsuits, which appear in sections set up for Pride month in June, include a label which advertises the 'tuck-friendly construction' and 'extra crotch' coverage. The design is made to help conceal a person's private parts.
The item is listed on Target's website for $40 in the 'Pride Adult Clothing' section. Critics have claimed the item is also available to children. Target has been approached for comment and asked to clarify the claim.
The company has already faced a backlash for including items for babies and children in the collection. Some have accused Target of 'indoctrinating and grooming' and others have said it 'deserves the Bud Light treatment' "
https://www.dailymail.co.uk/news/article-12103015/Target-selling-bathing-suits-section-tuck-private-parts-new-Pride-collection.html
Something for tuckers.

n.n said...

"Women's equality campaigners argue it creates unrealistic body expectations for women."

Femimasculinity (e.g. trans/homosexual by Nature or grooming) in the best case, and trans/simgender through medical, surgical, or psychiatric dysphoria in the worst.

Rabel said...

They edited out his chest hair and tattoos but left his penis. Are they not positive about the male body? All of it?

I am more than just a penis!!!

JK Brown said...

HoodlumDoodlum said...
"Men are better at everything apparently, even modeling women's clothing."


Bring back the Globe Theatre of Shakespeare's time!

Rocco said...

So is the high fashion industry finally dropping all pretense and admitting that they want their ideal female models to be teen boys and twinks?

Free Manure While You Wait! said...

"so I consulted ChatGPT. "

Again, I have to ask. Why?

Free Manure While You Wait! said...

"Please tell me I’m not the only one who sees the catastrophic disconnect in this sentence…."

You're not.

Michael said...

Try as you might you can’t transgress me, fuckers. You are vulgar, barbarous, hilarious. Clowns.

Greg the Class Traitor said...

ADDED: You might think I'm just trolling by saying "Isn't everything we wear a costume? Including our genitalia?," but I'm genuinely interested.

Then you have a genuine mental problem, and I'm sad for you.

You don't "wear" your genitals, they are a fundamental part of your body. Like your heart, your lungs, your kidneys.

And as with all of the above, modern medical science is not capable of replacing any of them. They can take from someone else, but making one?

No can do.

JaimeRoberto said...

Maybe models with a penis work cheaper.

Joe Smith said...

Freaks everywhere these days.

The model that I saw looked extremely gay.

And yes...one can look gay.

Joe Smith said...

'A model (and the ad campaign) have one job: make me want to buy the garment because I can imagine myself wearing it.'

Seems like 95% of models these days (print and TV) are black anyway.

So I can't imagine myself wearing any of it so I won't buy it.

RigelDog said...

Althouse wonders: "Isn't everything we wear a costume? Including our genitalia?,"

I have not yet found the hardware that enables me to detach/re-attach my vulva, so how can my genitalia be classified as a costume? Then again, female anatomy and sexuality is very mysterious so maybe that latch in around there somewhere...

Bunkypotatohead said...

The marketing departments are creating ads for the approval of their peers. Since transgenderism is the trendy deviancy, that's where they focus their efforts.
Selling product is not among their priorities. Yet.

Joe Bar said...

Well, in the photos, the dude has a visible penis, if it makes a difference.

JK Brown said...

"The penis is always depicted as sufficient in itself, the genital equivalent of the Eye of Sauron."

- Antonella Gambotto-Burke


Narayanan said...

used the idea of a body as a costume
==========
is not Existentialism used the idea of a body as a costume for the consciousness?