February 4, 2022

"Facebook’s 'imperative'" — according to Andrew "Boz" Bosworth, now Meta’s CTO — "its raison d’etre — was to be that product that everyone used, the tool that unified at last a fragmented human race in a single, vast network."

"'And the company would pursue that imperative at any cost, even the cost of users’ lives, 'because that’s what we do,' he wrote. 'We connect people.' Bosworth later insisted, once the memo had come to light, that he had written it in the spirit of debate, and that he didn’t really believe what he wrote. Zuckerberg said the same.... But Wednesday’s earnings report showed that Facebook’s ascent has stalled just about everywhere. The biggest decline in daily usage was not in the United States but in a category that it calls 'rest of world,' including Latin America and Africa....  Zuckerberg knew before just about anyone else that social media was no longer enough to keep the company on top. Now he’s trying to will into existence a grand new vision of a digital world in which we all have second lives that play out through avatars inhabiting virtual spaces and realms.... [T]he end of Facebook’s growth era marks a turning point in the history of social media and the Internet. If Zuckerberg couldn’t connect the whole world with Facebook, given all the resources and momentum and desire one could ask for, he may have to confront the possibility that no single network ever will. "

From "Facebook’s dream of connecting the whole world is dead/The platform’s first-ever decline in active users is a landmark event in social media history" by Will Oremus and Elizabeth Dwoskin (WaPo).

46 comments:

rehajm said...

Are megalomaniacs born or made?

Witness said...

Behold, the people is one, and they have all one language; and this they begin to do: and now nothing will be restrained from them, which they have imagined to do.

wendybar said...

You can't connect the whole world when you censor and ban half of them.

Achilles said...

One thing that will go unnoticed at higher levels is the effect of block chain based games in places like Africa.

There are games that people can play that are based on NFT's, Non-Fungible Tokens. These NFT's are built into the block chain and can be bought and sold on decentralized exchanges.

Economies are being completely disrupted in places like Africa and central America because people there can make money playing games and selling the NFT's they can build and mine while playing on their phones in the games to rich people in 1st world countries. They make good money compared to slaving away for megacorps.

You can't make money of facebook. Facebook makes money on you. Further web 3.0 makes people completely anonymous.

People are moving over to these virtual web 3.0 environments en masse.

It is the end of Facebook and their business model.

Original Mike said...

"…he may have to confront the possibility that no single network ever will. "

Oh God, I hope so, because the last few years have shown (as if we needed another example) that absolute power corrupts. The world's discussions can not be run through a smug, egotistical cabal sitting around a table in Menlo Park.

Temujin said...

""Facebook’s 'imperative'" — according to Andrew "Boz" Bosworth, now Meta’s CTO — "its raison d’etre — was to be that product that everyone used, the tool that unified at last a fragmented human race in a single, vast network.""

...which we could then pick apart, separate, censor, and create 'others' at will. So in this way, we didn't so much unite the human rae as we did rearrange the approved and non-approved sections of the human race. We, of course, declared ourselves to be the judges because, well...we hold the button.

YoungHegelian said...

The biggest decline in daily usage was not in the United States but in a category that it calls 'rest of world,' including Latin America and Africa....

Maybe because those Africans & Latin Americans have seen FB become an instrument of repression at the government's behest in what is supposedly the freest country in the world, freedom of speech-wise.

In the United States, when the government wants FB to block you, you may suffer some social & economic dislocation. In many countries in Africa & Latin America, if the government moves against you, you get disappeared.

Who wants to take the chance of producing a permanent record of speech that can be used against you at the drop of a hat?

gilbar said...

... was to be that product that everyone used, the tool that unified at last a fragmented human race in a single, vast network."

Don't we Already Have that? Isn't it https://althouse.blogspot.com/

Conrad said...

If that was the plan, then thank God it failed.

Left Bank of the Charles said...

Is Facebook’s dream of connecting the whole world dead? Or is it just past its growth stage?

WWIII Joe Biden, Husk-Puppet + America's Putin said...

Facebook is for losers.

Enigma said...

The Second Life VR environment became fad circa 2003-2009 due to unregulated gambling, unregulated (Ponzi scheme) banking, and virtual cartoon sex. Even IBM attempted to create virtual business meetings among cartoon avatars. The platform still exists, but it didn't unite the world or amount to much.

https://secondlife.com/


Bruce Willis' Surrogates (2009) shows this vision and possible dystopian outcome.

https://www.imdb.com/title/tt0986263/

Zuckerberg may be moving us toward this outcome. Considering his rapacious soul I wouldn't want anything to do with it. I hope he throws another $10B down the toilet this year. Yeah!

Iman said...

This is only the tip of the Zuckerberg…

Lem the artificially intelligent said...

Nothing beats the real world.

Paddy O said...

The goal of connecting people morphed over the last decade to using and controlling people, it became less and less free as they became obvious how much they wanted to define and manage what people think. It became less social and more quasi religious, a consumeristic oligarchist religion. People leave Facebook like they are other religious venues these days

Michael K said...

Selling private data was the business model. Eventually, users found out about it and decided they didn't like it.

Jeremy said...

"given all the resources and momentum and desire one could ask for, he may have to confront the possibility that no single network ever will." What a beautiful result to this 15 year experiment. Really speaks to humanity's desire to resist coercion and conformity, and instead seek smaller, organic, idiosyncratic communities.

n.n said...

The "product" has moved on.

oldirishpig said...

“You can't connect the whole world when you censor and ban half of them.”
I have a vague memory of the Chinese saying something about revolutions starting when official pronouncements become divorced from reality.

Jamie said...

even the cost of users’ lives,

What the hell?!

Charlie Currie said...

I use fb to connect with certain groups - car, surfing, high school, hometown...but, I rarely post or comment in the general fb world. And, no personal/family pictures. Same with Instagram.

Bruce Hayden said...

“You can't connect the whole world when you censor and ban half of them.”

My thoughts exactly. It has been several years since I posted something there. I keep my account for one reason, and one reason alone - to see pictures from our kids and grandkids, and only from some of them. Like much of my generation. Oh,and the occasional post by a friend who turned 100 this last year, and is effectively shut in by COVID-19.

Quayle said...

Connecting the world. What a crock of crap.

Facebook's imperative - its raisin d'eater - is to make money for its shareholders. It did this by promising free and easy connectivity to users, and harvesting the users' data for profit - huge profits. It sold captured eyeballs.

But then Facebook further learned how to, not only present something to an eyeball already captured by its main service. It learned to make eyes look more - look when it, Facebook, wanted them to look. It leveraged on human needs for relationship, approval, and society using the internal rewards mechanisms of humans. It moved from selling eyeballs and attention, to selling human attention futures.

Now people are getting tired of the "free and easy connectivity" that Facebook is promising. Mostly because it isn't unique. Neither is it free. The cost to one's mental and emotional health has been very high indeed.

Soon Facebook will be another name along side the unassailable giants of business, such as RCA, Kodak, XEROX, United States Steel, Nokia, Digital Equipment Corporation, etc.

Big Mike said...

And Facebook was heading towards Zuckerberg’s grand vision, until he and his cronies decided to push their toxic politics on people who wanted no part of it,

Loren W Laurent said...

"'And the company would pursue that imperative at any cost, even the cost of users’ lives, 'because that’s what we do,' he wrote. 'We connect people.'

And then the Supervillain laughed and said "Mr. Bond, it is your time to die."

-- Loren

GDI said...

Bloom is off the rose.

Greg The Class Traitor said...

"Facebook’s 'imperative'" — according to Andrew "Boz" Bosworth, now Meta’s CTO — "its raison d’etre — was to be that product that everyone used, the tool that unified at last a fragmented human race in a single, vast network."

Then they decided to exclude conservatives.

So I guess what they're saying is that Facebook's leadership doesn't consider people who disagree with them to be human.

Gospace said...

Can't connect the whole world when you censor their messages.

Danno said...

Wendybar for the TKO.

JK Brown said...

Much the same was forecast with the introduction of the telegraph. But the telegraph did not bring world peace. Samuel Morse understood:

In an 1838 letter to Francis O.J. Smith in 1838, Morse wrote:
"This mode of instantaneous communication must inevitably become an instrument of immense power, to be wielded for good or for evil, as it shall be properly or improperly directed."

Tina Trent said...

I'm not on facebook. My computer is a tool for using language and paying a few bills.

So I'm completely confused by statements like this.

Are they joking? Insane? Serious? I can't even get a bead on what any of this means.

Freeman Hunt said...

Second Life already exists. It isn't popular. I don't understand why anyone would think this was a winning direction.

JK Brown said...

As an aside, Facebook, all our modern communications are controlled by the Telegrapher's Equations, which define time-domain transmission lines (on/off signals) even today. How ever today they must account for transmission line effects at the tenth of an inch scale on a chip is very high speed digital signaling.

Lurker21 said...

"Today we celebrate the first glorious anniversary of the Information Purification Directives.

We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.

Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth.

We are one people, with one will, one resolve, one cause.

Our enemies shall talk themselves to death and we will bury them with their own confusion.

We shall prevail!





I guess 1984 didn't out to be like 1984 after all.

rightguy said...

There goes Zuckerberg's chance to be a master of the universe.

tim in vermont said...

When they banned Trump, they engendered the unstated ill-will of heads of state world-wide. Same with Twitter. Who needs this threat to rule in their country?

WWIII Joe Biden, Husk-Puppet + America's Putin said...

when the real world is destroyed by leftists, you can count on the billionaires to give you your cushy feelz.

hawkeyedjb said...

Governments would love for Zuckerberg's dream to come true. Get all your citizens using one communication platform, and you can ban/censor/doxx them from a single chokepoint. And the best part - government doesn't even dirty its hands, it just sends the instruction to the oh-so-willing "partners" to do the job.

Hammond X. Gritzkofe said...

Facebook has *always* been virtual reality. Just the headset is new.

Leland said...

If your reason for being is to be a tool everyone uses, yet your company policy is to censor or ban half the people; then you lost your reason for being.

The rest of the article is a failure to accept responsibility.

Ignorance is Bliss said...

"Facebook’s 'imperative'" — according to Andrew "Boz" Bosworth, now Meta’s CTO — "its raison d’etre — was to be that product that everyone used, the tool that unified at last a fragmented human race in a single, vast network."

Shorter "Boz" Bosworth: We wanted to be the idiots controlling the chokepoint

Michael K said...

I keep my account for one reason, and one reason alone - to see pictures from our kids and grandkids, and only from some of them.

I do the same but also post comments like "HONK for the truckers" to see if they will ban me. They have suspended me a couple times but so far I have not been outrageous enough to get banned.

Stephen St. Onge said...

        “One site to rule them all, and in the darkness bind them!”  It’s really rather hilarious that anyone ever thought it would be possible.

Howard said...

I think the kids being targeted by Meta to assimilate into his Oculus VR already hate. Meta/Facebook because it's really a Grandparent era platform. If TicTok moves into this space, look out. It's gonna happen because Phillip K Dick said so... just not with Zuckerfuck

PB said...

The Metaverse they are building is ground already broken by SecondLife.

madAsHell said...

I keep my account for one reason, and one reason alone - to see pictures from our kids and grandkids, and only from some of them.


I thought Facebook was for flirting with old girlfriends.