"The only thing easier than beating the Klan in court... was raising money off Klan-fighting from liberals up north

"... who still had fresh visions of the violent confrontations of the sixties in their heads. The S.P.L.C. got a huge publicity boost in July, 1983, when three Klansmen firebombed its headquarters. A melted clock from the burned-down building, stuck at 3:47 a.m., is featured in the main lobby of the Montgomery office today. In 1987, the center won a landmark seven-million-dollar damage judgment against the Klan; a decade later, in 1998, it scored a thirty-eight-million-dollar judgment against Klansmen who burned down a black church in South Carolina. With those victories, Dees claimed the right to boast into perpetuity that the S.P.L.C. had effectively 'shut down' the K.K.K. By the time I touched down in Montgomery [in 2001], the center had increased its staff and branched out considerably—adding an educational component called Teaching Tolerance and expanding its legal and intelligence operations to target a broad range of right-wing groups and injustices—but the basic formula perfected in the eighties remained the same. The annual hate-group list, which in 2018 included a thousand and twenty organizations, both small and large, remains a valuable resource for journalists and a masterstroke of Dees’s marketing talents; every year, when the center publishes it, mainstream outlets write about the 'rising tide of hate' discovered by the S.P.L.C.’s researchers, and reporters frequently refer to the list when they write about the groups. As critics have long pointed out, however, the hate-group designations also drive attention to the extremists. Many groups, including the religious-right Family Research Council and the Alliance Defending Freedom, raise considerable money by decrying the S.P.L.C.’s 'attacks.'"

From "The Reckoning of Morris Dees and the Southern Poverty Law Center" by Bob Moser in The New Yorker.