The Rand Paul has a problem with women meme.

I've watched the clip of Paul with Savannah Guthrie on "The Today Show," and it shouldn't be that big of a deal, but it is, and now any time Paul talks over a female, we'll hear about it and this meme will grow. Rand Paul has his response: He's "pretty equal opportunity." He's "been universally short tempered and testy" — toward males and females — and he needs "to get better at holding my tongue and holding my temper."

That's a good answer. Equality is a great concept, and women mostly want equality, and, I think, most men want equality for women. But in real life, rudeness toward women is perceived differently. For one thing, it was traditional for more respect to be shown to women, so we — some of us — notice its absence. And the reaction well, but I'm an asshole to everybody doesn't satisfy those who want a culture of civility.

But even for those of us who don't want special sensitivity to women and who think it will hurt women's opportunities — in journalism, in politics, and elsewhere — we observe how well women are treated with an understanding of what has gone on in the past when women were subordinated and diminished and dissuaded from entering the fray. (I had a high school English teacher who asserted with confidence that women could never work as broadcast journalists because our voices were unsuitable to the medium.) With that background understanding, what is objectively equal treatment may feel unequal.

Of course, it's also true that Rand Paul has his opponents who will use whatever works, and I fully expect them to accuse him of sexism whenever they can now. Once it's a meme, that's how it goes. If he remains "short tempered and testy," whatever hits women will be highlighted as Rand Paul's problem with women. If he manages to take the edge off, because he's trying "to get better," what niceness is aimed at women will be characterized as patronizing and even exclusionary. His opponents will want to box him in. Whatever he does will be wrong.