In its inaugural report, Google distinguishes between “sustained growth” trends, like tulle skirts and jogger pants; flash-in-the-pan obsessions like emoji shirts and kale sweatshirts; and “seasonal growth” trends, or styles that have come back stronger every spring, like white jumpsuits. It makes similar distinctions among sustained declines (peplum dresses), seasonal ones (skinny jeans) and fads that are probably over and done (scarf vests).ADDED: It's so funny to think of weird things becoming fashion trends after Google mistakes searching as an indication that people want to wear something when, in fact, they're curious about it for some other reason. I mean, I'm curious about scarf vests now, just because I don't know what they are, so I'd have to look it up. And if Google's presentation causes people to adopt something that wasn't a real fashion trend, then manufacturers will want to figure out strategies to cause certain words to get searched. Or maybe they'll just notice words that are picking up in the world of Google searching and start making whatever it is — tulle skirts or some such thing. (Aren't people Googling "tulle skirts" just because little girls want them? Maybe not.)
Lisa Green, who heads Google’s fashion and luxury team, said the company had begun working with major retailers, including Calvin Klein, to help them incorporate real-time Google search data into fashion planning and forecasting. “Fast fashion” companies, for example, can take a trend identified by Google and run with it, Ms. Green said....
April 27, 2015
Google does fashion reporting.
The NYT reports:
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12 comments:
Google Drones target fashion trends: there will be collateral damage.
I am Laslo.
Please tell me "kale sweatshirts" are exactly what they sound like.
My mission is clear: I will 'Google' "women's bare-ass pants" and "women's exposed breasts shirts" thousands of times to get the trends started.
I feel empowered.
I am Laslo.
Google is fucking Skynet, a macrovirus, what George Orwell tried to warn us about. If a comet were to vaporize Mountain View, CA, I couldn't be more pleased.
"Or maybe they'll just notice words that are picking up in the world of Google searching and start making whatever it is — tulle skirts or some such thing. (Aren't people Googling "tulle skirts" just because little girls want them? Maybe not.)"
What I said at 8:13, but in Professor words.
Althouse thinks like me more than she'd probably like to admit.
I am Laslo.
Time to bring back tube-tops. The mechanism is now there.
Already available through the Althouse portal..
I am Laslo.
No tube-top aficionados? Really?
Do you really need a' Jessica-Alba-in-a-tube-top' story just to get your imaginations appropriately in gear?
Sometimes I think I am an outlier here.
I am Laslo.
How many times has AA googled "men in shorts"?
Microkinis.
I'm not sure the Professor understands the significance of analytics...this is the second time in just a few days that she's vastly oversimplified the nature of such analysis and discounted the potential for deep learning by machines to expose trends and phenomena that are not readily observable by humans.
My take as marketing guy is that Google can very easily highlight what interests people insofar as fashion goes. Yes your specific search for "pantsuit" might only signal an interest in what Hillary! is wearing. But the aggregate -- and that's Google's value to marketing people is the aggregation of millions of data points -- of searches for "pantsuit" might reveal that X per cent go on to shop for a pantsuit while Y per cent leave the search page to read news about the CGI scamming some foreigner who wants access.
If this global warming keeps on meeting its predictions the way it does, look for those bulky down vests everyone used to wear in the late 70's to make a comeback.
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