Althouse: "And while it’s easy — so, so easy — to make fun of a company taking to Twitter to say 'bae' or 'fleek' or #makeithappy..."

February 26, 2015

"And while it’s easy — so, so easy — to make fun of a company taking to Twitter to say 'bae' or 'fleek' or #makeithappy..."

"... the absurdity masks a creeping, insidious repositioning of corporate America in public life."

16 comments:

B said...: Critics have pointed out that Unilever pedals women’s empowerment through Dove, while simultaneously affirming objectification on its brother brand, Axe.

Heresy! They project one image to one audience and another image to another audience. Thankfully our beloved politicians - the guardians of our best interests - would never do that.; 2/26/15, 9:17 AM
RazorSharpSundries said...: Lefties really think all Americans are idiots. It's freaking advertising ya nudnicks! Get over yourselves and how you must point out how evil corporations are 'repositioning' themselves 'insidiously' into our once pristine internet-hollow.; 2/26/15, 9:29 AM
mccullough said...: Once the writer realizes that journalism is also corporate America, her path to enlightenment will begin. There is no escaping the bubble. The tragedy is not knowing you are in the bubble; 2/26/15, 9:29 AM
Gahrie said...: I thought it was the guys who were objectified in the Axe commercials.; 2/26/15, 9:29 AM
Laslo Spatula said...: Are you feeling ugly 'down there'?

Do fears of an imperfectly wiped buttocks region cause you depression?

Does the thought 'does anyone else smell that?' circle in your mind?

Are you afraid to look in your underwear at the end of the day?

Remember: Charmin cares deeply about your asshole.

I am Laslo.; 2/26/15, 9:41 AM
Eric the Fruit Bat said...: It bothers me that I'm so out of sync with my fellow man that I find wholly repugnant that woman in the TV commercial trying to entice me into purchasing Viagra.; 2/26/15, 9:50 AM
traditionalguy said...: The oldies but goodies are still on the air: acne products and headache meds.; 2/26/15, 9:56 AM
Wilbur said...: Laslo, how do you read my thoughts?; 2/26/15, 9:56 AM
YoungHegelian said...: ....a huge and unskeptical step toward the total anthropomorphization and humanization of the for-profit company.

Would the author be okay with the "anthropomorphization and humanization" of a non-profit company?

I mean, what's the problem here? That corporations, which are assemblies of persons, do not have feelings as an individual would? Or, is there an underlying post-Marxist assumption that it's for-profit corporations that are the problem, and she just can't bring herself to be honest about it?

I think it's probably the latter. Maybe one day she'll learn that no organization is as big of a lying heart-breaker as the government.; 2/26/15, 10:15 AM
Known Unknown said...: Oh, Laslo.; 2/26/15, 10:18 AM
Laslo Spatula said...: "You can feel IT coming: a low rumble perhaps, or a change in the internal pressure. IT is coming, but what will IT be this time?

Now, with Charcoal-Activated Depends, you're good either way.

Charcoal-Activated Depends: Now You're Shart-Proof!

I am Laslo.; 2/26/15, 12:42 PM
d-day said...: How offensive and intrusive that they pay attention to women crying out for attention publicly on twitter!

(Also the misuse of the word "pedals" for "peddles" an an edited article doesn't lend the very most credibility to the author.); 2/26/15, 12:53 PM
damikesc said...: It bothers me that I'm so out of sync with my fellow man that I find wholly repugnant that woman in the TV commercial trying to entice me into purchasing Viagra.

Wouldn't be too bad if she were attractive.

How offensive and intrusive that they pay attention to women crying out for attention publicly on twitter!

As a gamer, let me say: Welcome to my last 6 months.; 2/26/15, 2:16 PM
Skyler said...: Who does twitter? Does anything good ever come of it? I only hear bad things happening, mostly when idiot celebrities or idiot flacks for companies or celebrities say stupid things. I don't remember anyone saying something useful or helpful on twitter that just needed that medium.; 2/26/15, 7:54 PM
Beldar said...: No worse than Fortune 500 companies employing "Have a Nice Day!" happy faces.

This goes back to a time when the memory of man runneth not.; 2/26/15, 8:02 PM
Lost My Cookies said...: Makes me miss the good old-fashioned devil worship.; 2/27/15, 6:39 AM