"In an elegant stroke of free-market irony, self-proclaimed enemy of feminism Ayn Rand has become a girl-power commodity several decades after her death."

"Etsy offers the 'unstoppable' quote on pendant necklaces and inspirational posters decorated with flowers adorned in curlicues. Yoga retailer Lululemon once distributed a 'Who Is John Galt?' tote bag. Pinterest boards dedicated to affirmations are littered with Rand.... Initially, I was surprised to discover Rand had become a leitmotif of modern mass-market feminism. 'I’m a male chauvinist,' she told an interviewer who asked her about women’s liberation. 'I am profoundly anti-feminist because it’s a phony movement,' she told another. The prospect of a female president disgusted her: 'She would become the most unfeminine, sexless, metaphysically inappropriate, and rationally revolting figure of all: a matriarch.' Nevertheless... [t]he slogans of rational self-interest are indistinguishable from affirmations designed for women with low self-esteem: 'To say "I love you," one must first be able to say the "I,"' reads a Pinterest-popular Fountainhead quote... Of course, whereas Objectivism promotes selfishness in the name of a brutally ruthless worldview, female-centric media encourages self-indulgence as a palliative to cultural forces encouraging meekness...."

From "Ayn Rand, Girl-Power Icon" at New York Magazine.