Romney campaign expresses pride in Romneycare.

Surprising and good response to that powerful Obama ad that we've been talking about in this earlier post.

I really think that it's not enough for Romney supporters to say Romney wasn't personally responsible for the decision that led to this man's loss of his job. Romney's business was to do practical and efficient things that result in some people losing their jobs, and he needs us to be able to believe that's just fine — that the purpose of business is to make money, not to take care of people and that's what works out for the best in a system of capitalism.

But then what happens to people who lose their insurance, like this poor man whose wife learned too late that she had cancer? We feel empathy to him and he stimulates legitimate fears that we have about ourselves and people we love. It's not enough for the Romney campaign to fiddle around with the details about Romney's connection to this man's losing his job and when and why the cancer killed his wife.

We're looking at a specific man but a generic problem: People not seeking treatment because they don't have insurance and don't want to spend their own money going to the doctor until it's an emergency. Obamacare is one answer to this problem, and Romney's position is that he will end it. He needs to inspire confidence in what he would do instead. Today, we see Romney pointing proudly Romneycare, which the Obama campaign normally uses against him. It's a credential, not an embarrassment all of a sudden.