Why is NPR celebrating a man who practices and promotes child-beating?

"I have more than a thousand rules: specific detailed rules about how how to sleep, how to cover yourself with a quilt... If you don't follow the rules, then I must beat you."

So says a man who is celebrated on NPR. 

For each violation of the rules, such as sleeping in the wrong position, the penalty is to be hit with a feather duster on the legs or the palm of the hand. If it doesn't leave a mark, then it won't make an impact, Xiao [Baiyou] says....

Xiao's method involved all of the children watching each punishment. Any transgression of the rules by a younger sibling would also earn a beating for the older siblings, for failing to be a good model. Despite the sometimes daily beatings, Xiao sees himself as the best dad in the world and repeatedly claims his unorthodox methods "have no shortcomings."...

"In China, beating kids is part of their upbringing. It's not violence. It's not against the law," he says. "If this kind of beating is legal, scientific and in the interests of the kids, then fine. I'm all for beating, since it's effective."

Why does NPR present this man in a positive light? I'm not quite sure. Maybe because he's Chinese. Cultural relativism... a cloak of "diversity" makes everything look charming (on NPR).  Maybe because his technique got 4 kids into his country's most prestigious university. NPR listeners cream over that "top school" business. Maybe because "Tiger Mom" was a popular cultural figure last spring, so the male version — called "Wolf Dad" — seemed like another audience pleaser. Maybe because, deep down, NPR listeners really do love corporal punishment, and all these stories about rescuing kids (American kids) from even mild forms of "bullying"  — which NPR runs all the time — have begun to cloy.