The NYT admits it gave a deep discount to MoveOn.org for the "General Betray Us" ad.

Amazing. Clark Hoyt, the NYT public editor, has this:

... MoveOn.org paid what is known in the newspaper industry as a standby rate of $64,575 that it should not have received under Times policies. The group should have paid $142,083. The Times had maintained for a week that the standby rate was appropriate, but a company spokeswoman told me late Thursday afternoon that an advertising sales representative made a mistake.

... [T]he ad [also] appears to fly in the face of an internal advertising acceptability manual that says, “We do not accept opinion advertisements that are attacks of a personal nature.” Steph Jespersen, the executive who approved the ad, said that, while it was “rough,” he regarded it as a comment on a public official’s management of his office and therefore acceptable speech for The Times to print....

Eli Pariser, the executive director of MoveOn.org, told me that his group called The Times on the Friday before Petraeus’s appearance on Capitol Hill and asked for a rush ad in Monday’s paper. He said The Times called back and “told us there was room Monday, and it would cost $65,000.” Pariser said there was no discussion about a standby rate. “We paid this rate before, so we recognized it,” he said. Advertisers who get standby rates aren’t guaranteed what day their ad will appear, only that it will be in the paper within seven days....

Jespersen, director of advertising acceptability, reviewed the ad and approved it. He said the question mark after the headline figured in his decision.

The Times bends over backward to accommodate advocacy ads, including ads from groups with which the newspaper disagrees editorially. Jespersen has rejected an ad from the National Right to Life Committee, not, he said, because of its message but because it pictured aborted fetuses. He also rejected an ad from MoveOn.org that contained a doctored photograph of Cheney. The photo was replaced, and the ad ran....

For me, two values collided here: the right of free speech — even if it’s abusive speech — and a strong personal revulsion toward the name-calling and personal attacks that now pass for political dialogue, obscuring rather than illuminating important policy issues. For The Times, there is another value: the protection of its brand as a newspaper that sets a high standard for civility. Were I in Jespersen’s shoes, I’d have demanded changes to eliminate “Betray Us,” a particularly low blow when aimed at a soldier.

Terrible. Embarrassing, too, now that we know it. What else is there that we don't know. Could Hoyt look into that?

By the way, I'd have allowed them to use the language they wanted. I like to see how people choose to express themselves. It's helpful if it's not watered down for more comfortable consumption. I want to taste the poison so I can spit it out. And free speech is kind of an important value too, you know.