"... Mexican soccer fans might not necessarily mean the chant as a homophobic slur. As a lifelong Mexican soccer fan who has heard and spewed his share of insults, I am not sure whether the crowd’s behavior is truly driven by a desire to dispute the opposing goalkeeper’s sexual orientation. Still, the hypothetically harmless nature of the mob’s motives is not enough to defend the chant...."
From "Mexican soccer fans need to stop this homophobic chant/Why Univision is broadcasting a statement denouncing the 'Eeeh, puto!' cheer" by Mexican journalist León Krauze in The Washington Post.
Krauze says "puto" has lots of meanings and is hard to translate, but Google acts like it's easy:
I can see wanting to get the rowdy crowd to shut up, but I'm skeptical of the "homophobic" feint. There is so much repression these days coming in the form of playing on people's fear of even the possibility of being considered racist/sexist/homophobic.
Just yesterday, retired Gen. Michael Hayden was on CNN telling us: "You're not just responsible for what you say. You are responsible for what people hear." That's scary stuff, but you're not supposed to hear it as scary because Trump is racist/ sexist/ homophobic/ xenophobic/ murderous/ insane and he needs to be stopped.
Or so I hear it.
And I expect General Hayden to take responsibility for what I hear.