... For months, Trump campaign aides have said that they wanted to beef up the communications team to assist press secretary Hope Hicks, who has handled the bulk of the work on her own. But some campaign insiders resisted such a move, preferring to stick with the unconventional political strategy -- of utilizing a small, tight-knit campaign team -- that propelled Trump to win the nomination....Getting to normal. That's the goal now. If people — the people who didn't fall for the phase 1 wooing — come to believe that Trump is normal, he's in. Right?
ADDED: Writing this post made me want to go see if Scott Adams has finally gotten around to saying something new, and I see he has and also that it seems apt enough to tag onto this post:
[T]he folks on [Clinton's] side have been viciously effective at branding Trump a crazy racist.AND: Adams tries to figure out what Trump could say to undo the "crazy racist" branding. He pictures Trump saying he loves everyone and believes in the "melting pot."
Nothing else in this election matters....
The facts don’t matter. Facts never matter. What matters is that the “crazy racist” label picked up enough confirmation bias to stick like tar. The Clinton team won the month of June. And unless something changes, Clinton will saunter to an easy victory in November....
I think what Trump is going to try to do — which he started yesterday — is argue that the true meaning of "racist" is what Democrats do, which is to openly talk about everyone — and to frame political appeals — in racial terms. What Trump said yesterday — about Elizabeth Warren — was "She made up her heritage which I think is racist. I think she's a racist actually, because what she did was very racist." The idea is: It's racist to exploit race, and they do that all the time. Democrats can be relied on to cite race continually, and Trump will have a lot of "there you go again" opportunities: They're trying to divide us by race to get political power for themselves. I will never do that.
ALSO: Trump might be able to get people to identify with him. He could say: I've been called a racist so unfairly, and it's what they do to you too if you don't stay in line. They've got people so afraid of being called a racist — completely unfairly — that half of the members of my own party are afraid to support me, they're so afraid they might get called a racist. This fear — this race-based fear, because of their racist name-calling — is terrible for America.