"The redesigned can will replace... beer’s slogan, 'King of Beers'... with 'E Pluribus Unum... Instead of a description of the brewing process at the top of the can, there will be lyrics to 'The Star-Spangled Banner.'"
This crazy scheme will go on from May 24 though Election Day. Seems like it should be a joke, but it's not. Works as viral advertising, obviously.
Seems consistent with an electorate trending toward Trump... even though Trump never drinks and Hillary has often swigged beer right on camera: