The quote, at NPR.org, is from a Penn State sociology/anthropology/demography professor named Stephen Matthews, who points out what NPR paraphrases and characterizes as "obvious": "Lots more intervention is needed to change behavior."
That is, if well-meaning manipulations of human culture fail, what is needed is more intervention. Manipulate harder.
And a UCLA "public health researcher" named Alex Ortega is quoted:
"The next part of the intervention is to create demand... so the community wants to come to the store and buy healthy fruits and vegetables and go home and prepare those foods in a healthy way, without lots of fat, salt or sugar."Here comes the next part of your intervention, you ignorant folk. We're going to push harder and harder until you finally go to the store, buy things that so far you haven't wanted, take those things home, wash them, slice them up, and cook them the right way, the way the people who know better call "healthy."
The academic concept is to "to create demand... so the community wants..." what it is supposed to want. The collective noun "community" requires me to proceed with the pronoun "it" (rather than "you").
It will — after this act of creation occurs — go to the vegetable store and buy vegetables, it will take up cooking, it will cook them without resorting to any of the traditional techniques to cut the bitterness and lubricate the pathway, and it will eat these heretofore undesired foods. All of this will happen because it will be what the community wants.
As traditional parents used to say to the children about the broccoli and spinach in the 1950s: You will eat it and you will like it.
I was going to go pedantic on the "healthy"/"healthful" distinction, but the OED has one of the meanings of "healthy" — going back to the 16th century — as "Conducive to or promoting health; wholesome, salubrious; salutary."
1577 B. Googe tr. C. Heresbach Foure Bks. Husbandry i. f. 8v, Best is it..in good and healthy places, to set the house toward the East.That's what "healthful" means too, and you might think it's better to promote the distinction between the 2 words on the theory that it makes the English language better when words have different meanings so that we can express ideas with greater precision, but that's your notion of what's good for the community.
a1704 J. Locke Some Thoughts conc. Educ. §204 Gardening or husbandry, and working in wood, are fit and healthy recreations for a man of study or business.
1748 Wesley Let. conc. Tea in Besant London (1892) 372 A Mixture of Herbs..healthier as well as cheaper than Tea.
Those who think they know better can try to get people to do what they think is good. Is pushing the correct words any more effective than pushing people to eat healthy/healthful food? I'm not convinced that the pushers are pushing the right stuff. The healthy/healthful distinction is dubious (or should I say doubtful?). And I don't believe that there's any reason why fruit gets to ride the good-for-you promotion along with vegetables. Isn't fruit seems to mostly a higher class packaging of sugar? And only some vegetables have special nutritional value. Should people really be wasting their time and money on the structured water that is zucchini or celery?