I have full confidence that this single-source report translated from a Croatian website is completely accurate, and that this sculpture was personally selected by Jony Ive from 10,200 submissions into an art contest that was secretly held by Apple over the past several months without being mentioned in any discussion or report. It makes perfect sense for a sculpture of a man born in San Francisco to Syrian & American parents to prominently feature Cyrillic letters as the primary design motif. No skepticism regarding this story is warranted whatsoever. Congratulations on the fine journalism, every news outlet republishing this story!
February 26, 2014
Reported at Business Insider (with lots of embedded tweets disparaging the thing), linked in this Metafilter discussion where finally somebody says: